B2B SEO Manager

Ilir Sela started Slice with the belief that local pizzerias deserve all of the advantages of major franchises without compromising their independence. Starting with his family’s pizzerias, we now empower over tens of thousands of restaurants with the technology, services, and collective power that owners need to better serve their digitally minded customers and build lasting businesses. We’re growing and adding more talent to help fulfil this valuable mission. That’s where you come in.

The Challenge to Solve

Slice is hiring a B2B SEO Manager to lead organic search growth for slice.com and the Slice Blog. You will focus on maximizing visibility, improving search rankings, and driving technical, content, and off-page SEO performance across product pages, blog posts, support articles, and other core site content. 

This role combines strategic oversight with hands-on execution of SEO initiatives. You’ll work closely with content, product, engineering  and web teams to optimize site structure, content, technical SEO, and backlink strategy.

The Role

Technical SEO & Site Performance

• Perform crawl and log file analysis to uncover bot behavior and identify crawl inefficiencies.
• Optimize site structure, indexation, canonicalization, XML sitemaps, and robots directives to maximize search engine visibility.
  Design, implement, and validate schema and structured data (FAQ, Product, Article) to improve rich results and AI discoverability.
  Develop automated workflows and dashboards to monitor SEO performance, validate technical and content updates, and ensure consistency across pages at scale.
• Collaborate across teams to embed SEO best practices into content creation, product launches, and web QA.

Content Optimization

• Conduct competitive research and keyword analysis to uncover growth opportunities.
• Lead SEO optimization for product pages, blogs, support articles, and other core content.
• Analyze SEO performance metrics (traffic, rankings, crawl health) and deliver actionable recommendations.
  Align strategies with the B2C SEO team to ensure consistency across slice.com and slicelife.com.
• Stay current on algorithm updates, AI/LLM search trends, and emerging SEO technologies, adjusting strategy as needed.
• Translate SEO performance into clear, goal-oriented business insights that resonate with executives and non-technical stakeholders.
• Regularly report on visibility, rankings, and site performance in simple terms that connect SEO initiatives to business outcomes.

Backlink Strategy & Off-Page SEO

• Develop and execute a B2B link-building strategy to acquire high-quality, relevant backlinks.
• In collaboration with the content team, identify partnership, guest posting, and industry outreach opportunities to strengthen domain authority.
• Monitor backlink profile health and disavow toxic links as needed.
• Collaborate with the content team to create link-worthy assets and campaigns.

The Winning Recipe

We’re looking for a creative, entrepreneurial B2B SEO Manager. These are the core competencies this role calls for:

• 5+ years of SEO experience with a proven record of driving measurable organic growth
• Strong communicator able to distill complex SEO data into straightforward business language for executives, sales leaders, and cross-functional partners
• Experienced in B2B content SEO, specifically in optimizing product pages, blogs, and support content
• Deep expertise in technical SEO, site architecture, crawl optimization, indexation, and schema
• Hands-on experience with AI/LLM SEO workflows and applying AI to scale processes
• Experience with B2B link-building and off-page SEO strategies to grow domain authority
• Proficient in SEO tools: Google Search Console, SEMrush, Clearscope.io, Screaming Frog. BI tools, SQL/Python a plus
• Strong analytical skills and able to translate data into actionable SEO strategies
• Bonus: Experience with restaurant SEO or vertical SaaS SEO

The Extras

Working at Slice comes with a comprehensive set of benefits, but here are some of the unexpected highlights:

• Flexible PTO
• Market leading medical, vision and dental insurance
• 401K matching up to 4%
• Monthly wellness reimbursement/stipend
• Weekly pizza stipend (Yes, that’s a thing!)

Salary Range: $120k to $140k + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

The Hiring Process

Here’s what we expect the hiring process for this role to be, should all go well with your candidacy. This entire process is expected to take 1-3 weeks to complete and you’d be expected to start on a specific date.

• Application
• 30 minute meeting with Recruiter
• Creative Challenge
• Panel Interview
• 1 hour Interview with VP, Marketing

Pizza brings people together. Slice is no different. We’re an Equal Opportunity Employer and embrace a diversity of backgrounds, cultures, and perspectives. We do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law.

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