AVP, Digital Product Management

We are seeking an experienced AVP, Digital Product Management to lead our digital product strategy across our Asset Management businesses in Retail and Institutional, including our public and secure sites, while driving the global evolution of our public website experience and horizontal digital capabilities! In this influential role, you will align digital product offerings with business goals, elevate customer and advisor satisfaction, and champion scalable, user-centric solutions. As a strategic problem solver, you will prioritize the product portfolio, enhance digital experiences, and lead transformative initiatives —including a flagship project to redesign and re-architect our global websites for scale and consistency!

The AVP, Digital Product Management, is a leadership role on the Global Wealth and Asset Management (WAM) Digital Experience team, which is part of our Marketing organization. The successful candidate will report to the VP of Global Digital Experience and will work closely with key internal partners across our Retail and Institutional business units, Retirement and Wealth digital experience teams, Technology, Data and Marketing, as well as our global enterprise partners.

**Please note: This is not a Marketing & Communications role, but rather a Digital Product Management role**

Position Responsibilities:

Strategic Product Leadership

• Shape and communicate a multi-year digital product vision for Retail and Institutional aligned with long-term business goals and informed by market trends, user insights, and competitive analysis.
• Lead the consolidation and redesign of our global websites across WAM businesses
• Develop and enhance the WAM Digital Product and Horizontal Capabilities strategy to radically transform and simplify our digital experience for customers, financial advisors, and company sponsors, identifying areas of opportunity to drive efficiency and speed-to-market.
• Lead Digital Product for Retail & Institutional, guide units in developing digital roadmaps with AI and Personalization.
• Lead the development and continuous refinement of best-in-class digital standards in collaboration with fellow WAM Digital Experience Product & Design leaders and enterprise teams.
• Demonstrate user-centric innovation by using user feedback from various channels, competitive analysis, and technology trends to facilitate building advisor-focused products.
• Leverage advanced analytics to drive strategic decision-making and uncover actionable insights to optimize business performance.

Execution Excellence & Scalable Delivery

• Oversee product delivery across Retail and Institutional portfolios, ensuring alignment with strategic priorities.
• Drive the design and implementation of WAM horizontal capabilities, enabling support for business units across all countries where we operate.
• Lead cross-functional execution, driving collaboration, and accountability.
• Establish performance metrics to track delivery outcomes and inform leadership decisions.

Leadership & Collaborator Alignment

• Lead a growing team (currently 7) product managers and 10 contractors, leading Horizontal Squads, responsible for platforms, global components, digital footprint integration and overall redesign of our global presence to ensure consistent digital customer experience across geographies and business lines.
• Translate strategy into clear roadmaps, drive improvements in digital platforms, align with customer ambitions, and reduce risk and cost.
• Maintain best-in-class digital standards and operational efficiency.
• Foster a culture of communication and teamwork by effectively collaborating with team members to create and keep alignment.
• Provide strategic direction to Squad Leaders in defining product requirements and prioritizing the product backlog in alignment with the product roadmap and larger organizational goals.
• Champion a high-performance product culture driven by a customer-first approach and AI-enabled efficiencies.

Change Management & Go-to-Market

• Give strategic mentorship on change management to ensure successful integration of new capabilities among internal and external collaborators.
• Align with marketing, sales, and enablement leaders to support cohesive go-to-market strategies that reflect product vision and business goals.
• Monitor adoption and performance metrics to inform future product investments and strategic pivots.
• Partnerships & Industry Best Practices:
• Keep current with the latest industry trends, technologies, and product management procedures.
• Partner with select third parties to augment & accelerate technology development and integrate acquired capabilities.
• Lead experimentation with Fintechs and third-party vendors to accelerate development.

Required Qualifications:

• Experience: 10-15 years in digital product delivery, including at least 5 years in a leadership role. Proven track record of driving successful digital initiatives, with deep expertise in product management and strategic execution.
• Domain Expertise: Experience in Retail and/or Institutional Asset Management.
• Education: Bachelor's degree or equivalent experience is required; an advanced degree (MBA or equivalent) is strongly preferred.
• Understanding of digital marketing technologies (e.g., content and digital asset management, headless content management).
• Good understanding of Martech and Marketing Enablement technologies. Experience with the Adobe tech stack is a huge plus.
• Experience employing AI technologies to drive product innovation, operational efficiency, and enhanced customer experiences.
• Proven success in delivering large-scale digital transformation programs or complex digital initiatives, including management of horizontal capabilities and developing product management talent
• Exceptional communication and interpersonal skills, with the ability to foster effective partnerships across Business, Design, and Technology teams.
• Travel: Estimated at 5-10%.

When you join our team:

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team, we’ll support you in shaping the future you want to see.

#LI-Hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact [email protected] for more information about U.S.-specific paid time off provisions.