Lead corporate brand, messaging, product marketing, and go-to-market strategy for DAS Health. Build a marketing function, drive thought leadership and corporate communications, develop sales enablement and product packaging, collaborate cross-functionally to align marketing to revenue, manage agencies, measure KPIs, and scale marketing capabilities.
AVP, Corporate Marketing & Product Strategy
DAS Health | Remote
About DAS Health
DAS Health is a leading healthcare technology and managed services provider helping healthcare organizations navigate IT, cybersecurity, cloud, AI adoption, and digital transformation. As we continue to scale, we are investing in building a best-in-class marketing organization that drives both brand leadership and revenue growth.About the Role
DAS Health is seeking an experienced and strategic AVP, Corporate Marketing & Product Strategy to lead the development of our brand, messaging, product marketing, and go-to-market strategy.
This is a high-impact, build-from-the-ground-up leadership role. You will shape how DAS Health is positioned in the market, elevate our brand voice, and drive awareness across the healthcare technology ecosystem—while partnering closely with sales and leadership to ensure marketing contributes directly to business growth.
This role is ideal for a hands-on marketing leader who thrives in fast-paced, evolving environments and is excited to build, scale, and lead through ambiguity.Brand Strategy & Market Positioning
This is a unique opportunity to build and shape the marketing function at a growing healthcare technology organization. You’ll have the autonomy to define strategy, influence executive decision-making, and make a measurable impact on the company’s growth trajectory.
DAS Health | Remote
About DAS Health
DAS Health is a leading healthcare technology and managed services provider helping healthcare organizations navigate IT, cybersecurity, cloud, AI adoption, and digital transformation. As we continue to scale, we are investing in building a best-in-class marketing organization that drives both brand leadership and revenue growth.About the Role
DAS Health is seeking an experienced and strategic AVP, Corporate Marketing & Product Strategy to lead the development of our brand, messaging, product marketing, and go-to-market strategy.
This is a high-impact, build-from-the-ground-up leadership role. You will shape how DAS Health is positioned in the market, elevate our brand voice, and drive awareness across the healthcare technology ecosystem—while partnering closely with sales and leadership to ensure marketing contributes directly to business growth.
This role is ideal for a hands-on marketing leader who thrives in fast-paced, evolving environments and is excited to build, scale, and lead through ambiguity.Brand Strategy & Market Positioning
- Lead the development and evolution of DAS Health’s brand strategy and market positioning
- Define messaging architecture, value propositions, and a consistent voice across all channels
- Conduct market, customer, and competitive analysis to identify opportunities and differentiation
- Own product marketing strategy across DAS Health’s services and solutions portfolio
- Package products and solutions for market clarity and differentiation
- Develop and execute go-to-market strategies for new offerings, launches, and strategic initiatives
- Create sales enablement materials, messaging frameworks, presentations, and competitive insights
- Build thought leadership programs that elevate DAS Health’s presence in healthcare technology
- Oversee content strategy, including blogs, white papers, case studies, and executive content
- Lead corporate communications, including PR, media relations, and company announcements
- Strengthen visibility through industry associations, analysts, and strategic partnerships
- Act as a strategic bridge between product, sales, operations, and corporate leadership
- Partner with sales to improve win rates, support cross-sell initiatives, and drive revenue growth
- Ensure marketing efforts are aligned to measurable business outcomes
- Build and scale the corporate marketing function from the ground up
- Manage external agencies and partners initially, with a long-term plan to bring capabilities in-house
- Establish KPIs and performance metrics to measure success and impact
- Strong, differentiated brand presence in the healthcare IT market
- Clear and consistent messaging and positioning across the organization
- Increased market awareness (website traffic, PR mentions, thought leadership engagement)
- Improved win rates and support of revenue growth initiatives
- A scalable marketing foundation that supports long-term growth
- 10+ years of progressive marketing leadership experience
- Must have experience within healthcare IT (required)
- Background in SaaS, managed services, cybersecurity, or healthcare services strongly preferred
- Proven success in brand strategy, product marketing, and go-to-market leadership
- Experience working cross-functionally with executive leadership and sales teams
- Hands-on experience leveraging AI tools in a marketing or strategy environment
- Strong strategic thinker with the ability to execute hands-on
- Excellent communication and storytelling skills
- Comfortable operating in ambiguity and building from scratch
- Experience managing agencies and external partners
- Data-driven mindset with the ability to connect marketing efforts to business outcomes
- MBA or advanced degree
- Experience leveraging AI tools (e.g., Copilot) for research, insights, or process optimization
- Experience building, deploying, or experimenting with AI agents or similar automation tools
- Passion for emerging technologies and innovation
- Remote role with minimal travel
- Current tech stack includes Salesforce, HubSpot, Copilot, and Adobe Suite
- Fast-paced, high-growth, and evolving marketing environment
This is a unique opportunity to build and shape the marketing function at a growing healthcare technology organization. You’ll have the autonomy to define strategy, influence executive decision-making, and make a measurable impact on the company’s growth trajectory.
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Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
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