Audience Strategist

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What We'll Bring:

At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

What You'll Bring:

• 2–4 years of experience in programmatic advertising, digital media, or audience strategy.
• Strong understanding of DSPs (e.g., DV360, The Trade Desk), DMPs, and data onboarding platforms.
• Experience with audience segmentation, targeting strategies, and data taxonomy.
• Excellent communication and problem-solving skills with a client-first mindset.
• Ability to manage multiple requests in a fast-paced, deadline-driven environment.
• Proficiency in Excel, Google Sheets, and ticketing systems (e.g., Jira, Zendesk) is a plus.
• Familiar with the programmatic ecosystem with a working knowledge of audience and targeting strategies across all channels.
• Understanding of digital media, latest platforms, social media, pop culture, trends, and technologies.
• Experience with project management tools like Jira and Trello

Impact You'll Make:

• Serve as the primary point of contact for audience-related inquiries via the Audience Help Desk.
• Provide strategic guidance on audience selection, segmentation, and targeting based on campaign goals and platform capabilities.
• Build and activate custom audience segments in real time using first-party, third-party, and contextual data sources.
• Collaborate with sales, account management, and trading teams to ensure audience strategies align with client objectives.
• Maintain documentation of audience requests, usage trends, and performance insights to inform future recommendations.
• Monitor and escalate platform or data issues that may impact audience delivery or performance.
• Stay current on industry trends, data providers, and platform updates to ensure best-in-class support.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

Pay Scale Information :

The U.S. base salary range for this position is $37,400.00 - $58,000.00 annually. This position is eligible for both base pay and commission earnings. TransUnion commission targets are generally 20% – 50% of base salary and may vary based on position. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.

Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

 

TransUnion's Internal Job Title:

Key Account Rep, Account Mgmt - Direct Sales