Associate Strategy & Insights Director

Who We’re Looking For -  Reporting to the Executive Director, Creative Strategy & Insights we are seeking an Associate Strategy & Insights Director who will lead strategic and actionable consumer insights that fuel growth for the company. This position will work closely with senior leaders across the company such as International, Product Development, Marketing, Creative and Revenue functions. In this role, the ideal individual will impact the overall business strategy, brand strategy, product development and analysis of consumer insights that lead to key decisions at the top levels of the company.
Keys to Success - As a member of the Strategy and Insights team, success will be measured based on three key actions. 1) Doing your job; setting and meeting appropriate goals that ladder up to the long-term Company vision and the short-term Company targets. You are expected to align on these goals with your manager and then deliver on them. 2) Doing Your Job, the Right Way; At MANSCAPED® we strive to be ideal team players. That means striving to live up to the Humble, Hard Working & Smart framework. 3) Engaging (in both directions) with Radical Candor in a way that seeks to improve the performance of yourself and the team around you.

Responsibilities:

• Partner with Marketing, Creative and Product teams to translate consumer and cultural insight into positioning frameworks and develop audience-driven briefs that inspire breakthrough campaigns from concept through launchrom concept through launch 
• Conduct and monitor brand health and cultural trend research, identifying opportunities to strengthen our positioning(s) and relevance
• Participate in post-launch evaluations to capture learnings for future innovation
• Lead qualitative and quantitative research initiatives, from design through analysis, to answer brand health, creative, and product positioning questions
• Synthesize cultural, category, and consumer data into simple, actionable insights—observing patterns and trends across sources, versus being reliant on just one source
• Build integrated measurement loops to connect insight discovery with execution outcomes and ensure ongoing creative effectiveness
• Evolve the function of Strategy & Insights as a trusted, embedded partner across the business by collaborating with stakeholders and leadership to shape strategic direction and prioritize research needs through evidence-based insight 
• Prioritize growing your strategic skills and acumen, applying your learning to real projects
• for Drive action by translating meaningful/relevant insights into impact 
• Champion best practices for data hygiene, analysis, and storytelling
• Harness the full potential of our DIY tools and platforms (e.g. Quantilope, WGSN, Brand Watch, etc.) to continuously enhance our strategic agility. 
• Perform additional duties as required

Qualifications:

• 7+ years of working experience in Marketing or Consumer Insights function, preferably for a CPG brand 
• Utilize Quantilope to analyze quantitative studies that surface consumer motivations, brand health/perceptions, and future product/messaging opportunities 
• Leverage WGSN to monitor cultural and category trends, distilling forward-looking insights that inform brand and innovation strategies 
• Apply Brandwatch (or comparable social listening tools) to track brand health, emerging conversations, and audience sentiment  
• Integrate findings from Quantilope, WGSN, and Brandwatch to connect consumer insight, creative development, and strategic decision-making 
• Strong curiosity for understanding consumers and their motivations and attitudes  
• Expert in getting feedback from consumers through quantitative and qualitative methods  
• Analytical and able to derive insights from data, customer surveys, and qualitative research  
• Ability to identify and present key insights to top leaders and drive the strategy for the business
• Expert with Asana, Adobe Suite, MS Office or similar, and survey platforms such as Survey Monkey and Attest  
• Excellent organizational skills, detail-oriented, analytical skills and able to meet all deadlines  
• Self-motivated and independent, with the ability to work with multiple teams and platforms  
• Ability to multi-task in a fast-paced environment and display exceptional follow-through and initiative  
• Excellent communication skills, interpersonal skills, ethics, and cultural awareness 

MANSCAPED® Benefits 

• Take time to find balance and rejuvenate your senses. Enjoy a generous 20 accrued vacation days per year to relax, travel, and spend quality time with your loved ones. We value your need for a healthy work-life balance. 

• Health comes first, always. We provide 40 hours of paid sick leave annually, ensuring you can take the time you need to recover. 

• Your mental health matters. Take 3 paid mental health days to recharge and take care of your emotional well-being.  

• We offer 9 paid holidays throughout the year (including your birthday!) to give you the opportunity to celebrate important moments and take a break from work. 

• Let us take the guess work out of retirement planning with our employee 401(k) plan and company match.  

• Some call it pet insurance, we call it Paws & Claws coverage. Our plan helps you take care of your furry family members, giving you peace of mind. 

• Our comprehensive life insurance, AD&D and long-term disability coverage provide financial security for you and your family in case of unexpected events. 

• Access comprehensive medical, dental, and vision insurance plans, along with Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA), ensuring you and your family are well-covered. 

• If you're facing life's challenges, our confidential Employee Assistance Program offers resources to help you navigate them. 

• Add a layer of protection from the unexpected costs of emergencies and unexpected illnesses. Enrollment in our accident and critical illness plans can provide financial support during the most difficult of times. 

• We are a remote-first employer. You will receive a monthly utility allowance to help cover the costs of Wifi and phone usage. 

• Enjoy a generous discount on our products as part of our employee discount program, making holiday and birthday shopping a breeze. 

• Participate in our exciting wellness challenges designed to promote a healthy and active lifestyle. From step competitions to mindfulness sessions, join your colleagues in fun and motivating activities that boost your physical and mental well-being. 

• We support our families by offering paid parental leave to support you during a pivotal time in your life, adding to the family! 

• We like to cheer each other on. Our regular recognition initiatives ensure you are acknowledged for your hard work and achievements. 

• We encourage community involvement by offering one paid volunteer day per year, allowing you to support a cause that means the most to you. 

• We are a certified Great Place to Work, growing rapidly and offering incredible opportunities for advancement. Join us and be part of an exciting journey with a company that values its employees.