The Associate Regional Sales Manager, Pathways will drive new sales, manage client relationships, and meet sales quotas within educational institutions, using effective sales techniques.
At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome things.
And that's where you come in:
The Associate Regional Sales Manager, Pathways is responsible for creating new sales pipeline, managing new sales pipeline, and closing new sales pipeline, in the territory for which they are responsible for the Parchment Pathways Account Based suite of products to US-based postsecondary institutions with fewer than 2,000 serviceable learners. The individual is responsible for driving net-new client adoption as well as cross-selling new products into our existing network. The audiences for Parchment Pathways Account Based suite of products include Directors of Admission, Registrars, and Vice Presidents of Enrollment Management.
We are looking for a dynamic, entrepreneurial mindset to represent Parchment from a home office that is within the territories for which we are hiring.
The Associate Regional Sales Manager, Pathways will ideally meet or exceed sales objectives in the assigned territory by promoting and selling the Parchment product solutions through professional sales techniques and long-term customer relationships. This position will require an individual who has a proven record in new client acquisitions.
What you will be doing:
- Schedule five (5) “1st new meetings” per week.
- Deliver five (5) “1st new meetings” per week.
- Schedule and hold a weekly meeting with a corresponding Sales Development Representative (SDR) to plan and execute territory strategy for pipeline creation.
- Generating $20,000-$40,000 in new sales opportunities each week, depending on territory assignment.
- Maintain all Current Quarter Opportunities with accurate contacts, close dates, and Firm Future Commitments (FFCs).
- Make incremental progress to successfully attaining annual quota by year end.
- Manage a fully ramped annual sales quota of $300,000 - $450,000 and a sales pipeline of $750,000-1.125M.
- Creating, Implementing, and Maintaining a quarterly territory plan
- Executing a prospecting methodology as part of their regular routine
- Managing an enterprise solution sale with a 6 to 12 month purchasing cycle and multiple buyers. Quarterbacking the sale through the entire sales process ending after the transition to a Customer Success Manager.
- Continually learning about new products and improving selling skills. The Associate Regional Sales Manager, Pathways is required to attend training events throughout the year and expected to participate in self-paced tutorial learning when appropriate.
- Providing regular reporting of pipeline and forecasts using SalesForce.
- Keeping abreast of competition, competitive issues and products.
- Attending and participating in sales meetings, product seminars, and trade shows.
- Preparing written presentations, reports, and price quotations.
- Conducting and managing contract negotiations.
- Ability to upsell and sell additional products/services into existing clients.
Market
- US Higher Education Institutions in the Northeast and Midwest with fewer than 2,000 serviceable learners
- This is full-time position
What you will need to know/have
- Strong attention to detail
- Excel at building and leveraging strong relationships
- Excellent written and verbal communication skills
- Bright, energetic professional with outstanding communication and interpersonal skills
- Demonstrated ability to manage multiple tasks with shifting priorities and tight deadlines
- Ability to work in an entrepreneurial environment
- Self-driven and independent
- Growth mindset
- Google Suite of Tools (Gmail, Docs, Sheets, Slides) skills - Required
- SalesForce Reporting and Usage - Required
- WbD, Tableau, Clari Co-Pilot, Outreach, DemandBase, and HighSpot- will train
- Microsoft Suite of Tools (Word, Excel, Powerpoint) skills - will train
- Develop and implement effective sales level campaigns/sequences using Sales Enablement Tools such as Outreach, Engagio, SalesForce and Highspot
Well-versed in the following:
It would be a bonus if you had:
- Bachelor’s degree preferred
- 1+ years of sales experience, preferably within an EdTech SaaS company
- Familiarity with Winning by Design & Sandler Sales Methodology Training is a plus
Get in on all the awesome at Instructure!
- We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
- We offer competitive, meaningful benefits in every country where we operate. While they vary by country, here's a general idea of what you can expect:
- Competitive compensation and participation in Instructure’s equity program
- Flexible schedules and a remote-friendly culture, with hybrid or onsite work based on business needs
- Generous paid time off, including global holidays and our annual “Dim the Lights” company-wide shutdown from December 26 to December 31
- Comprehensive wellness programs and mental health support
- Annual learning and development stipends to support your growth
- The technology and tools you need to do your best work—typically a Mac, with PC options available in some locations
- Motivosity employee recognition program
- A culture rooted in inclusivity, support, and meaningful connection
We’ve always believed in hiring the most awesome people and treating them right. We know that the more diverse we are, the more diverse our ideas will be and when we openly welcome those ideas, our environment is better, and our business is stronger.
At Instructure we participate in E-Verify and yes, in case you didn't catch it from the above, we are an Equal Opportunity Employer.
All Instructure employees are required to successfully pass a background check upon being hired.
Top Skills
Clari Co-Pilot
Demandbase
Google Suite
Highspot
Microsoft Suite
Outreach
Salesforce
Tableau
Wbd
Similar Jobs
Marketing Tech • Software
The Product Manager will define product requirements, collaborate with teams, troubleshoot issues, and track the performance of product releases.
Top Skills:
EcommerceMarketing PlatformsSaaS
Healthtech • HR Tech • Telehealth
The Director of Growth & Partnerships leads marketing initiatives, B2B sales efforts, client engagement, strategic partnerships, and team management in a remote, part-time role.
Top Skills:
ApolloCanvaGoogle AdsGoogle AnalyticsHubspotLinkedin AdsMeta AdsMonday.Com
Artificial Intelligence • eCommerce • Information Technology • Internet of Things • Automation
The Sr. Portfolio Analyst supports credit processes, manages credit limits, conducts financial analysis, and collaborates with sales to mitigate credit risks while developing strategies and ensuring timely order releases.
Top Skills:
Credit ManagementFinancial Analysis
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories