Associate Director, Social Media

Job Description:
At Chewy, we believe great work starts with great people!
Here, you'll be part of a team that values who you are, what you bring, and where you want to grow. We offer meaningful work, competitive compensation, and opportunities to develop your career in an environment built on trust and collaboration.
Your Opportunity
You will define and lead Chewy's multi-year strategy for TikTok and emerging social platforms as a critical enterprise growth pillar. You will own the long-term investment thesis, capital allocation roadmap, and operating model for emerging social, accountable for meaningful revenue contribution, incremental growth, and capital efficiency at the enterprise level. You will transform early-stage platform bets into scaled, durable growth engines, building the experimentation frameworks, AI-enabled creative systems, and measurement rigor required to support sustained investment. As a portfolio leader, you will influence how emerging social integrates into Chewy's broader growth architecture, shaping channel mix evolution and enterprise-wide performance standards. You will partner closely with Paid Social, Brand, Marketing Science, Finance, Product, and Martech to translate performance insights into investment decisions, enterprise planning inputs, and long-term growth acceleration. Through strong leadership, disciplined experimentation, and clear executive-level storytelling, you will elevate emerging social from channel execution to strategic advantage.
What You'll Do

• Set and own the multi-year strategy and capital allocation roadmap for TikTok and emerging social channels, aligned to enterprise revenue and profitability goals.

• Define the investment thesis for emerging social, including incrementality targets, efficiency guardrails, and scaling criteria.

• Own full-funnel performance outcomes, including incremental revenue, customer acquisition efficiency, brand lift, media quality, and share of voice.

• Establish experimentation governance and learning agendas that inform enterprise budget decisions and channel mix.

• Build and scale AI-enabled creative, bidding, and signal systems to accelerate testing velocity and performance gains.

• Partner with Finance and Marketing Science to evolve measurement frameworks, integrating Marketing Mix Modeling (MMM) insights, lift studies, and platform data into capital allocation decisions.

• Translate performance results into executive-ready narratives that influence enterprise planning and investments.

• Shape the operating model for new social platforms, including processes, tools, tracking, taxonomy, QA, and reporting.

• Secure and leverage platform partnerships, betas, and new ad products to maintain competitive advantage.

• Lead and develop a high-performing team and agency partners, setting performance standards and growth paths.

What You'll Need

• 8+ years of experience in paid social, growth marketing, or performance media with progressive channel ownership.

• 3+ years of experience leading teams, including hiring, coaching, and performance management.

• Demonstrated success building and scaling channels from early-stage testing to enterprise-level impact.

• Experience owning significant budget and influencing capital allocation decisions tied to revenue outcomes.

• Strong strategic thinking with the ability to connect channel performance to broader business objectives.

• Deep expertise in experimentation design, creative testing systems, and performance optimization at scale.

• Proven ability to shape measurement approaches, including incrementality, lift studies, and MMM decision-making.

• Experience partnering cross-functionally across brand, analytics, finance, martech, and product to drive enterprise results.

• High ownership mindset with consistent focus on brand integrity, media quality, and long-term value creation.

Bonus

• Experience defining an emerging channel growth pillar within a larger performance marketing organization.

• AI-enabled creative analytics and rapid variation testing systems at scale.

• Advanced signal strategy and automated bidding frameworks with clear governance controls.

• Ecommerce or retail growth leadership in a high-velocity, performance-driven environment.

• Experience presenting investment recommendations to senior stakeholders.

• Passion for pets and culture-first creative that earns attention and drives impact.

What You'll Get

• A place where you can be your authentic self and grow your career. Our pet parents and partners are from everywhere-different places and different walks of life. It is what makes them unique. Likewise, Chewtopians are encouraged to bring their perspectives to deliver on our mission!

• Work in a culture that cares, with managers who value you and your career journey. Be empowered to think big, thrive on delivering results, and to become your best.

• Development of meaningful connections with a diverse group of Chewtopians through Team Member Resource Groups and celebrate inclusivity with various company events, programs, and activities.

• Comprehensive medical, dental, vision benefits, in addition to wellness programs and resources, enabling you to be your best self in and outside of work.

The base salary range for this role is $118,500 - $207,000.00.

• The specific salary offered to a candidate may be influenced by a variety of factors including but not limited to the candidate's relevant experience, education, and work location. In addition, this position is eligible for 401k and a new hire and annual equity grant. C08+ positions may also be eligible for annual bonus.

We offer different types of insurance and benefits, such as medical/Rx, vision, dental, life, disability, hospital indemnity, critical illness, and accident. We offer parental leave, family services benefits, backup dependent care, flexible spending accounts, telemedicine, pet adoption reimbursement, employee assistance program, and many discounts including 10% off pet insurance and 20% off at Chewy.com.
Exempt salary team members have unlimited PTO, subject to manager approval. Team members will receive six paid holidays per year. Team members may be eligible for paid sick and family leave in compliance with applicable state and local regulations.
Chewy is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected].
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