Associate Director, Marketing Analytics & Operations

Why Work For Us

Grubhub, part of Wonder, is all about connecting hungry diners with our network of over 375,000 merchants nationwide. Innovative technology, user-friendly platforms and streamlined delivery capabilities set us apart and make us an industry leader in the world of online food ordering. When you join our team, you become part of a community that works together to innovate, solve problems, grow, work hard and have a ton of fun in the process!

About This Role

We’re looking for a strategic, data-driven leader to join Grubhub’s Paid Media team as Associate Director, Marketing Analytics. In this high-impact role, you’ll lead a team of analysts responsible for marketing measurement, attribution, experimentation, and performance insights across paid media channels. You’ll drive data-informed decision-making, connecting marketing investment to business outcomes and enabling the team to drive acquisition efficiently through actionable analytics.

Reporting to the Senior Director of Paid Media & Performance Marketing, you will partner closely with Growth, Finance, Product, and Engineering to develop and operationalize a marketing analytics roadmap that powers smarter investment decisions. You’ll play a central role in optimizing our marketing mix, improving our understanding of our marketing investments and acquisitions tactics, and driving experimentation that accelerates profitable growth. You will also play a role in assessing MarTech needs and transforming how we work - building more automated approaches to optimization and channel management via internal and/or external partnership. This is a highly visible, cross-functional leadership position that blends analytical rigor, strategic influence, and hands-on execution.

This is a hybrid onsite role, with three days a week in our Chicago or New York corporate office.

Key Responsibilities

• Lead Marketing Analytics Strategy: Develop and execute a unified analytics vision and roadmap that aligns with marketing and company growth objectives. Define core metrics, dashboards, and methodologies for measuring performance across channels and campaigns. Ensure top priority workstreams are progressing to plan while managing expectations across a variety of stakeholders.

• Performance Measurement & Attribution: Oversee development and refinement of measurement frameworks, incrementality testing, and attribution models to evaluate channel and campaign effectiveness. Partner with internal media teams to translate findings into actionable optimization strategies.

• Budgeting, Forecasting & ROI Analysis: Own Grubhub’s Marketing Mix Modeling (MMM) approach to inform strategic planning, channel investment allocation, and performance forecasting. Build and manage marketing acquisition budgets and performance targets in close partnership with Finance. Lead monthly pacing, variance analysis, and reporting to ensure marketing investment efficiency and accountability.

• Insight Generation & Experimentation: Conduct deep-dive analyses to uncover trends, identify growth opportunities, and develop hypotheses for testing. Champion experimentation (A/B, holdouts, incrementality) to inform marketing strategy and improve ROI.

• Data Infrastructure & Reporting Automation: Partner with Product, Engineering, and Paid Media Marketing to ensure clean and reliable data pipelines, marketing taxonomy, and automated, centralized reporting infrastructure. Own marketing data integrity, including UTM governance, media tracking, and dashboard accuracy.

• Cross-Functional Collaboration: Serve as a trusted thought partner to Marketing, Finance, Product, and Engineering. Translate complex analyses into simple, actionable insights that guide investment and strategy decisions.

• Team Leadership & Development Lead and mentor a high-performing team of marketing analysts. Foster a culture of analytical excellence, curiosity, and collaboration, while building scalable processes that enhance speed and quality of insights.

• Tool & Tech Stack Management: Evaluate and manage tools supporting measurement, attribution, experimentation, and audience targeting. Stay ahead of emerging analytics technologies and methodologies to continuously enhance team capabilities.

What You Bring to the Table

• 7+ years of experience in marketing analytics, growth analytics, data science, or related fields, ideally within a digital marketplace, e-commerce, or performance-driven environment.

• Proven track record of leading analytics strategy and partnering cross-functionally to both influence business and marketing decisions and directly drive business outcomes. 

• Deep expertise in marketing measurement, attribution, and experimentation frameworks (e.g., MMM, MTA, incrementality testing, lift studies).

• Demonstrated experience building and modernizing paid media marketing tech stacks—including evaluating, integrating, and managing external vendors and tools to improve data quality, operational efficiency, and performance measurement is preferred.

• Experience building and managing marketing budgets and forecasts, including ROI analysis, pacing, and variance reporting.

• Proficiency with SQL, Python, or R for data analysis, and with BI tools such as Tableau for dashboarding and visualization.

• Strong understanding of paid media channels (search, social, app, display, and offline) and how to measure and optimize their impact across the funnel.

• Familiarity with data infrastructure concepts, including ETL processes, tracking frameworks, and integration with marketing and data platforms (e.g., Google Analytics, Tableau, Redshift).

• Demonstrated ability to translate complex analytical findings into clear, actionable business recommendations for senior executives.

• Proven experience managing, coaching, and developing high-performing analytics teams.

• Exceptional communication and storytelling skills—able to make data both accessible and influential.

• A strong balance of strategic thinking and hands-on execution, with a passion for driving measurable impact through data.

• Bachelor’s degree in a quantitative discipline (e.g., Statistics, Economics, Computer Science, Engineering, Mathematics) preferred.

The base salary for this position is below:

New York: $174,000 - $183,500

Illinois: $156,500 - $165,000

Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.

And Of Course, Perks!

• Flexible PTO / PTO. Grubhub employees enjoy a generous amount of time to recharge.

• Health and Wellness. Excellent medical, dental and vision benefits, 401k, employee network groups and paid parental leave are just a few of our programs to support your overall well-being.

• Free Meals. Our employees get a weekly Grubhub credit to enjoy.

• Social Impact. At Grubhub we believe in giving back through programs like the Grubhub Community Fund. Employees are also given paid time off each year to support the causes that are important to them.

Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you’re applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process, please send an email to [email protected] and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.  

If you are a resident of the State of California and would like a copy of our CA privacy notice, please email [email protected].