Associate Director, IBD Strategy & Engagements Marketing

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Job Description
About the role:
As the Associate Director, IBD Strategy & Engagement Marketing you will solidify Takeda's leadership within the IBD space through a cohesive, above brand strategy.. Develop, execute and measure both personal and non-personal tactics including the build of our digital ecosystem, measuring performance against pre-determined KPIs and leveraging insights to adjust if needed. Work strategically with external partners, including advocacy groups, who share our mission of elevating IBD education for all. Lead cross-functional teams to ensure alignment to strategy and work collaboratively on new/innovative programs designed to allow all IBD patients the opportunity to understand the risk of their disease.
You will repost to Senior Director, IBD Marketing
How you will contribute:

• Contribute to the development of the strategy for this newly created function within the IBD franchise
• Focus on the educational needs of patients living with IBD, ensuring alignment to strategy
• Oversee the evolution of our digital ecosystem, overseeing strategic development of CRM, Social, Search, websites and other key elements of our non-personal engagement
• Work with field-based partners to ensure awareness, understanding and alignment to compliant execution
• Lead the development/evolution of printed, personal engagement materials
• Partner with Insights & Analytics to distill insight, validate business opportunities, optimize marketing mix for patients and monitor ROI of individual tactics
• Make strategic choices when prioritizing and commissioning tactics
• Manage patient ad board strategy/development for the function
• Contribute to the collaborative, inclusive, patient-centric culture of the team/organization

Minimum Requirements/Qualifications:
Required:

• Bachelor's degree with Healthcare related experience
• At least 8 years of experience with increasing responsibilities in sales, marketing or related function
• Ability to set priorities, develop roles and responsibilities, and manage agencies/cross functional partners.
• Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions
• Experience with the brand/franchise, the pharmaceutical industry, and how to effectively engage consumers.
• Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies; ability to clearly and succinctly communicate (verbally/written) in a persuasive and appropriate manner at the executive level
• Leverage data and analytics to distill insights and drive data-based decision-making

Preferred:

• MBA Experience in marketing positions at a commercial pharmaceutical organization.

TRAVEL REQUIREMENTS: Travel to internal and external meetings including overnights and weekends will be required, estimated up to 20% travel.
More about us:
At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.
Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.
#LI - Hybrid
Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Lexington, MA
U.S. Base Salary Range:
$153,600.00 - $241,340.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Lexington, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.