Associate Director, Content Optimization & Strategy

The Role: 

As an Associate Director, Content Optimization & Strategy, you’ll work directly with enterprise CPG clients to improve content health, enhance product discoverability, and accelerate digital shelf performance. This is a hands-on, client-facing execution role — ideal for someone who thrives on translating analytics into activation, bridging creative and data-driven problem solving, and driving measurable impact across large portfolios.

This position is remote with 15-25% travel expected to client locations.

 What You'll Do: 

• Partner directly with brand stakeholders to evaluate and improve product content across major retailers using CIQ’s content tool suite
• Audit content health and taxonomy using CommerceIQ’s Content Intelligence and Retail Analytics dashboards, identifying opportunities to enhance discoverability, conversion, and brand consistency.
• Deliver strategic presentations around content opportunities and recommendations at a retailer and sub category level 
• Educate client teams on best practices across retailers
• Translate insights into action plans, prioritizing SKUs and categories that deliver the highest commercial impact.
• Collaborate across internal and client teams — including retail media, analytics, and operations — to ensure content improvements connect to upstream and downstream levers.
• Develop retailer-specific playbooks and repeatable frameworks that scale content excellence across multiple categories and regions.
• Monitor performance post-implementation and communicate measurable results through data-driven reports and storytelling.
• Benchmark brand performance against competitors using CIQ analytics to uncover whitespace and best practices.
• Stay ahead of evolving retailer requirements to ensure compliance and maintain best-in-class digital shelf execution.
  

What You'll Bring: 

• 6-8+ years of experience in digital shelf content, eCommerce operations, or CPG performance marketing.
• Expertise in content optimization, product data management, and retailer content standards (Amazon, Walmart, Target, etc.).
• Strong analytical and communication skills — able to synthesize large data sets into clear, actionable recommendations.
• Detail-oriented, organized, and highly proactive in managing deliverables.
• Collaborative, client-focused mindset with strong problem-solving instincts.
• Passion for digital commerce, technology, and continuous improvement.
  

Compensation and Benefits: 

The typical base pay range for this role across the US is: $109,000 - $150,000 per year.    

This base pay range may be inclusive of several career levels at CommerceIQ and will be narrowed based on a number of factors including the candidate’s experience, qualifications, and location.  

Base salary is just one part of your total rewards package at CommerceIQ. You may also be eligible for long-term incentives, in the form of company stock options, as well as potential discretionary bonuses. You will also receive access to:

• Comprehensive medical, vision, and dental coverage
• A 401(k)-retirement plan
• Short & long-term disability insurance 
• Life insurance
• Paid parental leave
• Monthly reimbursements for gym, phone, and internet
• 10+ paid company holidays in each calendar year and unlimited PTO

Check out our LinkedIn page to learn more about what it’s like to work at CommerceIQ!