Associate Director, Commercial Enablement Global Imaging

Team Leadership & Enablement Operating System 

• Lead, coach, and develop a team responsible for Commercial Enablement and Growth Activation across Imaging modalities. 

• Set clear priorities, roles, and operating cadence to ensure high-quality delivery and adoption. 

• Establish scalable standards (templates, playbooks, toolkits, review cycles) to improve speed, consistency, and quality. 

• Build a culture of high ownership, customer mindset, and continuous improvement. 

Sales Challenges to Win (GTM-Driven Enablement) 

• Translate the GTM plan and business priorities into a clear set of sales challenges to win (e.g., creating demand, differentiation, objection handling, value justification, competitive response, adoption/upgrade motions). 

• Partner with Regional leaders and Commercial Excellence to ensure enablement priorities reflect regional realities and field needs. 

• Ensure enablement supports key commercial roles involved in winning, including (as applicable): 

• Product Sales Specialists / Regional Modality Leaders (PPS/RML) 

• Strategic account teams (e.g., IAMs / enterprise teams) 

• Inbound/outbound sales teams (BDR/SDR) 

• Channel partners and distributors 

• Define what “good” looks like for each role in key selling motions and ensure enablement reinforces consistent execution. 

Cross-Functional Partnership & Alignment 

• Build deep partnerships with Product Marketing, VP&I, Downstream Marketing, Commercial Excellence, and Regional Marketing & Training to ensure enablement is aligned to strategy, grounded in evidence, and designed for adoption. 

• Translate product strategy, value messaging, and market priorities into practical field tools and programs. 

• Establish clear ways of working across teams (inputs, decision rights, review cycles) to reduce rework and increase speed-to-market. 

• Ensure consistency across product messaging, downstream activation, and commercial execution. 

Buyer Journey Toolkits & Funnel Acceleration 

• Build commercial toolkits that support execution across the customer buyer journey and funnel stages, including: 

• awareness / first outreach 

• discovery and qualification 

• evaluation and differentiation 

• proposal/value justification 

• negotiation/closing 

• adoption, utilization, and expansion 

• Align enablement deliverables to key opportunity steps and commercial performance drivers. 

• Ensure toolkits accelerate conversion and progression through the funnel. 

Commercial Tools, Training & Programs 

• Oversee development of standard work for commercial tools such as pitch decks, one-pagers, messaging guides, battlecards, talk tracks, objection handling, and competitive tools. 

• Develop training and reinforcement programs (e.g., launch training, role-based enablement, refreshers) aligned to field motions and GTM priorities. 

• Build scalable toolkits that can be replicated across modalities and regions with appropriate localization. 

Launch Readiness & Market Shifts 

• Lead commercial readiness planning for product launches, upgrades, and major campaigns. 

• Ensure commercial teams and partners are equipped with clear messaging, competitive positioning, objection handling, and stage-based guidance. 

• Drive readiness governance and reinforcement to ensure adoption and consistent execution across regions. 

• Support major market shifts (competitive moves, new claims, pricing changes) with rapid enablement response. 

Regional Enablement Rhythm & Voice of Sales 

• Establish a consistent operating rhythm with regional teams to evaluate enablement effectiveness and evolving needs. 

• Create structured mechanisms to gather Voice of Sales feedback (what’s working, what’s missing, what’s ignored) from region to global. 

• Use regional insights to prioritize tool updates, program improvements, and activation refinements. 

• Ensure global-to-local execution is practical and supported with clear guardrails and guidance. 

Win/Loss Insights & Closed-Loop Improvement 

• Partner with Commercial Excellence (global and regions) to implement and scale win/loss analysis and competitive insights. 

• Translate win/loss findings into actionable improvements in messaging, differentiation, objection handling, and commercial tools. 

• Build a closed-loop process that ties together: 

• funnel data + win/loss + Voice of Sales + VP&I insights 

• enablement improvements 

• adoption tracking 

AI Enablement & Team Efficiency 

• Drive adoption of AI tools and workflows to improve enablement speed, quality, and scalability. 

• Establish team standards for using AI in content development, competitive updates, talk tracks, localization support, and iteration cycles. 

• Identify high-value AI use cases (e.g., content summarization, objection handling variants, stage-based talk tracks) and implement practical ways of working. 

• Partner with Digital/MarTech and Legal/Compliance as needed to ensure responsible AI use. 

Performance Measurement & Continuous Improvement 

• Define and track KPIs that connect enablement and activation to commercial performance, such as: 

• content/tool adoption and usage 

• training completion and reinforcement effectiveness 

• funnel conversion improvements by opportunity stage 

• win/loss trend shifts and competitive outcomes 

• Use insights to continuously optimize enablement tools, programs, and activation plays. 

Qualifications 

Required 

• Bachelor’s degree in Marketing, Business, Communications, Life Sciences, or related field. 

• 8+ years of experience in commercial enablement, commercial excellence, sales operations, downstream marketing, or related commercial roles. 

• Demonstrated experience building enablement programs that improve field execution and commercial outcomes. 

• People leadership experience (direct people management strongly preferred). 

• Strong cross-functional leadership skills in matrixed, global environments. 

• Strong analytical skills and comfort using funnel metrics, adoption data, and insights to drive decisions. 

• Experience with enablement platforms (e.g., Showpad, Seismic, Highspot).  

Preferred 

• Experience in healthcare technology, medtech, capital equipment, or regulated industries. 

• Familiarity with enterprise buying dynamics and multi-stakeholder decision making. 

• Experience implementing win/loss programs and partnering with Commercial Excellence. 

• Experience applying AI tools to improve enablement and team efficiency. 

• Experience enabling channel partners/distributors. 

We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you’d expect from an organization with global strength and scale, and you’ll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
 

GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).

While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.