Associate Director, CenterWell Channel Engagement

Become a part of our caring community and help us put health first
 At CenterWell, we’re transforming healthcare by delivering integrated, personalized experiences that place patients at the center of everything we do. As a leading provider of senior-focused primary care, home health services, and pharmacy solutions—including specialty, hospice, and retail—we’re committed to whole-person care that supports physical, emotional, and social well-being.
We’re looking for a strategic communicator to join us as Associate Director, CW Channel Engagement. In this role, you’ll lead the strategy and execution of patient/prospect facing communications across CenterWell’s owned channels. You’ll ensure every interaction—whether digital or print—is timely, relevant, and aligned with our mission to put health first.
This is an ideal opportunity for a dynamic leader who thrives in an AGILE, fast-paced environment and is passionate about connecting seniors and caregivers through thoughtful, impactful communication. You understand the power of channel strategy in driving engagement, satisfaction, and trust.
CenterWell is part of Humana Inc., and this role sits within the Marketing Organization, a key component of the broader Enterprise Growth team. You’ll collaborate closely with partners across Portfolio, Media & Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology.

As Associate Director, CW Channel Engagement, you will oversee the development and execution of communication strategies across CW platforms. You’ll collaborate with cross-functional teams to deliver campaigns that enhance patient engagement, support retention, and elevate the in-center experience.

• Develop and lead channel strategies for CW communications across owned channels, social, email, SMS, portal, and print, ensuring alignment with patient needs and business priorities.
• Manage campaign execution workflows, including segmentation, targeting, scheduling, and delivery optimization.
• Collaborate cross-functionally with Brand, Product, Consumer Insights & Analytics, Marketing Operations, and Marketing Data & Technology teams to ensure communications are clear, compliant, and impactful.
• Monitor and analyze channel performance, using insights to refine strategies and improve member engagement and satisfaction.
• Support personalization and journey-based communication efforts, enabling dynamic content and contextual messaging across channels.
• Ensure operational excellence, partnering with execution teams to manage intake, prioritization, and delivery across CW channels.

Your leadership will help CenterWell deliver meaningful communications that build trust, drive action, and support better health outcomes.

Use your skills to make an impact
 

Qualifications

Required:

• Bachelor’s degree in Marketing, Communications, Business, or related field equivalent
• 7+ years of experience in channel marketing, campaign execution, or patient communications.
• 3+ years of strong leadership skills with demonstrated experience managing cross-functional teams and collaborating with internal and external stakeholders.
• Strong understanding of digital and print communication channels and performance metrics.
• Prior experience with Reputation Management, internal owned channels, social media handles, Facebook.
• Proven ability to develop and execute strategic, multi-channel engagement initiatives to drive business objectives.
• Proven success in managing cross-functional projects and optimizing engagement strategies.
• Proficiency with CRM platforms, engagement analytics tools, and digital communication technologies.
• Excellent communication, analytical, and project management skills.

Preferred:

• Master’s degree or certification in Marketing Strategy, Digital Communications, or Healthcare Marketing.
• Experience with platforms such as Salesforce Marketing Cloud, Adobe Campaign, or Sprinklr, Google Business Listings/Yext.
• Familiarity with healthcare regulations and patient communication standards.
• Background in journey orchestration or dynamic content delivery.
• Experience in agile marketing or workflow optimization.

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

 

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
• Satellite, cellular and microwave connection can be used only if approved by leadership
• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

 

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

 

• Health benefits effective day 1
• Paid time off, holidays, volunteer time and jury duty pay
• Recognition pay
• 401(k) retirement savings plan with employer match
• Tuition assistance
• Scholarships for eligible dependents
• Parental and caregiver leave
• Employee charity matching program
• Network Resource Groups (NRGs)
• Career development opportunities

 

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

 

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview.  Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

 

If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

 

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana’s secure website.

Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

 

$138,900 - $191,000 per year

 

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline: 09-18-2025
About us
 Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

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Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.