Associate Director, Brand and Content Marketing

About Us:

How many companies can say they’ve been in business for over 177 years?

Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!

What's the role?

The Associate Director, Brand and Content Marketing, conceptualizes and implements downstream marketing programs that support customer acquisition, growth and retention with a goal of accelerating revenue/profit growth.  Leads, directs and manages a staff of marketing professionals in the prioritization and management of multiple, highly complex and high-profile marketing programs across all channels, including ECP, Retail and 3rd Party/Wholesale.  Additionally, the person in this role will work closely with our Product Marketing, Global Marketing, Digital Business Transformation, and Internal Creative Services teams as a member of the Marketing organization.

Sound Interesting? Here's what you'll do:

• Understands and sets overall objectives for ECP & Retail marketing programs; oversees and approves programs and projects; aligns programs within the Customer Lifecycle framework and calendar/merchandising planning. 

• Partners closely with the Product Marketing team to plan and support the introduction of new products to the ECP & Retail channels.

• Develops and Drives Strategy, including messaging and positioning, coordinating, overseeing and implementing ZEISS brand communications.  Conducts training on ZEISS brand strategies, products and programs.

• Leads B2B and B2C PR and outreach activities within ECP & Retail channels, including strategy development and execution, managing agencies and any necessary crisis communications efforts.

• Supports the development and execution of a communications plan for new products and initiatives, producing compelling, educational and persuasive content.  Consistently assesses effectiveness of activities and programs.

• In close collaboration with the Digital Business Transformation team, deploys marketing campaigns & strategies for all channels.  These may include earned, paid and social media programs.

• Collaborates with Senior Leadership, serving as a business and marketing expert, working across the organization and global businesses to ensure Retail B2B and B2C programs are scalable and meet overall business and revenue objectives. 

• Aligns with ECP & Retail Sales Organizations to generate demand via go-to-market campaigns and ensures that Sales is up to date on B2B and B2C customer marketing initiatives.

• Defines, prioritizes and executes customer-centric marketing strategies for a portfolio of key ZEISS ECP & Retail accounts that bring greater business value to ZEISS. (E.g. Buy Groups and Doctor Alliances)

• Participates on cross-functional projects to understand and improve customer experience, retention and growth.

• Identifies cross-channel synergies and opportunities to grow our business and/or save money.

• Interacts with key customers and prospects to identify new opportunities for improving marketing effectiveness. 

• Sets and executes on overall business objectives for ECP & Retail Customer marketing programs and campaigns.

• Works closely with the Internal Creative Services team, including creative design for print and merchandising tool development.

• Manages a network of agencies to support B2B and B2C initiatives.

• Provides marketing skills and expertise by building, developing and managing a team capable of carrying out the necessary strategies and tactics.

• Ensures consistency and best practices are adopted across programs and teams.

• Ensures viability and scalability of processes, global consistency/compliance and program effectiveness.

• Sets priorities and manages initiatives across the team and reports on their outcomes.

• Manages all direct reports and is responsible for the performance management and hiring of high-caliber employees within the team.

• Regularly conducts market research and customer surveys to ensure our products, promotion and services are effective and well-adapted.

• Regularly seeks key customer and consumer insights.

• Ensures budgets and schedules meet corporate requirements.

• Works in close collaboration with other members/teams of the US and Global Marketing organizations.

• Follows safety standards and reports any safety concerns to leadership.

Do you qualify?

• Minimum of 10 years of progressive marketing experience

• Demonstrated experience with leading/managing a team of direct reports.

• Proven ability to manage a changing workload in a dynamic deadline-driven environment.

• Demonstrated ability to lead team of high performers.

• Evidence of strong conceptual thinking and innovation – a proven track record of generating new “big” ideas and
  concepts that delivered measurable results.

• Experience with BTB and BTC activities.

• Proven ability to lead group of creative, independent and strong-willed individuals to deliver to stated project
  objectives on time and within budget.

• Ability to collaborate with colleagues across various business groups and geographies while aligning on business
  initiatives.

• Ability to analyze and guide sound business decisions based on research data and other input.

• Experienced in planning and budgeting process including financial business cases.

• Outstanding presentation skills and the ability to command respect among peers and the management staff.

• Ability to provide strong & dynamic leadership when faced with ambiguity.

• Ability to interface effectively with executive management across different business functions.

• Excellent negotiating, influencing, consensus-building and conflict-resolution skills.

• Strong team player who is comfortable nurturing and supporting the development & internal visibility of his team
  members.

• Expert knowledge about working in a complex environment with multiple internal and external partners.

• Proven track record in project management, including managing contributions of remote teams.

The pay offered for this role may be influenced by factors such as job location, scope of role, qualifications, education, experience, & complexity/specialization/scarcity of talent.
  
This position is eligible for a Performance Bonus. 

ZEISS also offers robust benefits, including medical plans, retirement savings plan and paid time off.
 

Your ZEISS Recruiting Team:

Christina Choing

Zeiss provides Equal Employment Opportunity without unlawful regard to an Applicants race, color, religion, creed, sex, gender, marital status, age, national origin or ancestry, physical or mental disability, medical condition, military or veteran status, citizen status, sexual orientation, pregnancy (includes childbirth, breastfeeding or related medical condition), genetic predisposition, carrier status, gender expression or identity, including transgender identity, or any other class or characteristic protected by federal, state, or local law of the employee (or the people with whom the employee associates, including relatives and friends).