Associate Director, Acuity Scheduling Marketing

We are looking to add an Associate Director of Marketing to our Acuity Scheduling business. Acuity Scheduling, a Squarespace company, allows users to schedule appointments directly on their website in a seamless way, taking away the administrative burden of their business so users can focus on what they love. 

You will lead the marketing strategy for Acuity Scheduling as we reignite our brand and work toward our mission of building the best scheduling platform for small businesses. You will create customer communication strategies that strengthen our funnels, increase acquisition and growth, and build confidence in our brand. 

You will report to the Senior Director of Marketing, Domains + Applications and have the option of working remote (within the U.S.) or on-site (hybrid) from our NYC headquarters.

• Collaborate with the senior leadership team to develop and prioritize growth strategies across Product and Marketing teams
• Collaborate with Product and Product Marketing on an integrated go-to-market strategy that aligns key initiatives and timelines
• Use data analytics to identify KPIs and create testing plans that drive continuous improvements
• Manage our marketing spend and track results against goals such as revenue, CAC, LTV, ROI, and other product strategies that improve acquisition, activation and retention
• Develop an omni-channel growth strategy that optimizes existing channels and tests new channels
• Analyze user behavior and site/channel performance to guide conversion funnel optimization
• Build, test, and optimize landing pages and offers across marketing campaigns that deliver compelling content that excites and motivates our target audience.
• Incorporate software and analytics tools to help us better understand our customer journey and optimize the path to purchase while improving marketing attribution incremental testing, marginal CAC analysis, and attribution model re-weighting.
• Partner with product analytics, design, and UX research teams to create personalized customer experiences and lifecycle marketing strategies that support better user engagement and monetization

• 10-12+ years of relevant marketing experience
• Proven experience in growing or transforming a brand or business in E-Commerce, B2B, and/or B2C environments
• A self-starter and strategic leader who can gain alignment for and lead complex cross-functional initiatives
• Expertise in using both quantitative and qualitative data to inform overall project prioritization and success
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) and using data to optimize campaign performance

• A choice between medical plans with an option for 100% covered premiums including medical, dental, and vision
• Supplemental Life and Disability Insurance plans
• Fertility and adoption benefits
• Headspace mindfulness app subscription
• Global Employee Assistance Program
• Retirement benefits with employer match
• Flexible paid time off
• 20 weeks for parental leave and up to 12 weeks to care for an ill family member
• Pretax commuter benefit
• Education reimbursement
• Employee donation match to community organizations
• 8 Global Employee Resource Groups (ERGs)
• Dog-friendly workplace
• Free lunch and snacks
• Private rooftop
• Hack week twice per year

The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.

In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include on-target commissions or overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock.

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,500 is headquartered in bustling New York City, with offices in Dublin, Ireland, Aveiro, Portugal, and coworking spaces in the UK, Netherlands, and Australia. For more information about our company culture, visit  https://www.squarespace.com/about/careers.

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customers, but we also work toward the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.

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