Market Engagement Specialist

The opportunity:

Are you passionate about marketing and eager to join a dynamic marketing team? We're seeking a Market Engagement Specialist to support strategic marketing campaigns. Your marketing skills and attention to detail will drive our brand presence and enhance customer engagement. If this sounds like an exciting opportunity, we'd love to hear from you.

This position reports to the Director of Market Engagement and is responsible for supporting initiatives across the John Hancock Insurance and annuity business. Your primary focus will involve contributing to executing marketing strategies, implementing marketing tactics to elevate market awareness, and driving sales for our business unit. In this role, your focus will be cultivating relationships with internal and external partners to drive ROI and sales. You will also be responsible for utilizing innovative technologies, such as Gen AI, to enhance customer engagement and improve business outcomes.

The Insurance Marketing Team, of which the Market Engagement Specialist is a key part, is an integral part of our comprehensive marketing organization, which includes brand, human-centered design, digital, analytics, and integrated production. Together, these teams collaborate closely to craft our marketing narrative, deliver connected customer experiences, and demonstrate the business value of marketing.  

Key responsibilities:

• Contributes to the execution of campaigns, including digital, media, and social channels to promote life insurance products

• Assists in the writing, development, execution, and measurement of marketing campaigns to support John Hancock Insurance, services and partners

• Leverages various types of media to drive marketing campaigns, including targeted email marketing, A/B testing, social media, digital advertising, and website experiences

• Utilizes Gen AI to create personalized content and develop data-driven strategies for specific customer segments

• Evaluates campaign success using analytics relative to competitor activities and current market conditions

• Helps manage the relationships with creative, editorial, digital and compliance teams within the area 

• Engages with colleagues across Distribution, Product Management, New Business and Inforce to gather feedback on marketing tools and programs

• Contributes to the creation and refinement of marketing plan deliverables, ensuring all materials are up-to-date on digital platforms

• Helps manage the day-to-day marketing projects and operational processes such as compliance review, material creation and job tracking within our internal management system (Work Zone)

Candidate:

The ideal candidate will have a background in marketing with preferred experience in the life insurance and annuity space and will be passionate about bringing excitement to these experiences. 
What we are looking for: 

• A minimum of a bachelor's degree in Marketing, Communications, or a related field of study with a minimum of 3-5 years of experience.

• Familiarity with the life insurance, annuity and financial services insurance industry a plus

• Proficiency in email marketing (Marketo), and social media platforms (Live Social) a plus

• Outstanding project management skills, including the ability to effectively manage multiple priorities and meet demanding and overlapping deadlines

• Exceptional written and verbal communication skills

• Strong writing and copy-editing abilities

• Knowledge using Generative AI tools to drive business growth and innovation, is a plus

• Proficiency with Microsoft Office, specifically Microsoft PowerPoint, Excel and Word

When you join our team:

• We’ll empower you to learn and grow the career you want.

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected].

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact [email protected] for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

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