Manages organic social media, community engagement, creator partnerships, integrated campaigns, and audience analytics. Develops content programs, coordinates influencer and user-generated content, monitors trends and feedback, evaluates performance against KPIs, and provides recommendations to improve engagement and brand growth across digital channels.
Position Summary
The Assistant Manager, Marketing Engagement is responsible for growing audience engagement, strengthening brand communities, and bringing our stories to life across social and digital channels. This role combines social media management, community engagement, creator partnerships, and marketing analytics to help connect musicians, educators, and music enthusiasts with our brands in meaningful ways.
The ideal candidate is both strategic and hands-on, with a passion for social media, digital culture, content performance, and community building. They are highly organized, creative, data-driven, and constantly seeking opportunities to connect brands with consumers in authentic and impactful ways.
Key Responsibilities
- Lead day-to-day management of the brand's organic social media channels, including content planning, publishing, community engagement, and performance optimization.
- Create and execute social media programs that increase audience engagement, grow brand awareness, and strengthen relationships with consumers, creators, and brand advocates.
- Support the development and execution of integrated marketing campaigns, product launches, and brand initiatives across digital and social channels.
- Assist with artist, creator, influencer, and user-generated content programs, including identifying partners, coordinating content opportunities, and measuring campaign effectiveness.
- Monitor social conversations, audience feedback, and cultural trends to identify opportunities for engagement, content creation, and brand growth.
- Analyze social, campaign, and community performance against key performance indicators and provide actionable recommendations to improve results.
- Collaborate closely with cross-functional teams to ensure marketing content and campaigns are executed consistently and aligned with business objectives.
- Stay current on emerging platforms, digital marketing trends, and best practices to continuously enhance audience engagement and brand relevance.
Qualifications
Required
- Bachelor's degree in Marketing, Communications, Public Relations, Business, or related field.
- 3-5 years of experience in social media marketing, community management, influencer marketing, digital marketing, or related field.
- Experience managing organic social media channels for a brand or organization.
- Strong understanding of major social platforms including Instagram, TikTok, YouTube, Facebook, LinkedIn, and emerging channels.
- Experience working with creators, influencers, ambassadors, or content partners.
- Strong analytical skills with experience interpreting performance metrics and audience insights.
- Excellent written and verbal communication skills.
- Exceptional organizational skills and attention to detail.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
Preferred
- Experience with social media management and reporting platforms such as Hootsuite, Sprout Social, or similar tools.
- Familiarity with influencer marketing platforms and creator relationship management.
- Experience supporting integrated marketing campaigns across multiple channels.
- Passion for music, entertainment, sports, lifestyle, or enthusiast-driven brands.
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