Analyst, Marketing Strategy

About this role

The AIB Marketing team at BlackRock is seeking a driven and highly motivated Analyst to support the implementation of marketing activations and campaigns targeted to the Institutional Client Segment. This role involves supporting key marketing activations across various channels, including webcasts, emails, web, newsletters, paid media and more.

The Analyst will also support tactical planning and measurement of campaigns, ensuring the smooth execution of marketing strategies. 

Key Responsibilities: 

• Tactical Planning: Support tactical planning on an ongoing basis via the use of Airtable and/or other project management tools as relevant. 

• Campaign Reporting and Measurement: Collect data to measure the effectiveness of marketing campaigns, and create detailed post-campaign reports summarizing performance, lessons learned, and actionable insights for future campaigns. 

• CRM and Marketing Automation Support: Assist in managing CRM tools and marketing automation platforms to execute and optimize campaigns, track leads, and measure ROI effectively. 

• Event Support: Assist in the planning and execution of webinars, conferences, and other proprietary and sponsored events. 

• Implementation Support: Manage logistical, administrative, compliance, and organizational tasks for activations across all channels (webcasts, emails, web, newsletters, paid media etc.). 

Qualifications: 

• Bachelor's degree in Marketing, Business, or a related field. 
• Strong organizational and project management skills. 
• Proficiency in Microsoft Office. 
• Excellent communication and interpersonal skills. 
• Ability to work collaboratively with cross-functional teams. 
• Experience in data collection and reporting for marketing campaigns is a plus. 

Skills and Competencies: 

• A high level of interest in Investments and Capital Markets. 
• Detail-oriented with strong analytical skills. 
• Ability to manage multiple tasks and projects simultaneously. 
• Proactive and self-motivated with a strong sense of ownership. 
• Familiarity with digital marketing channels and tools. 
• High level of comfort with using LLMs (Large Language Models) 

#EarlyCareers

For New York, NY Only the salary range for this position is USD$80,750.00 - USD$100,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.

BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email [email protected]. All requests are treated in line with our privacy policy.

BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.