Analyst, Customer Lifecycle Email Marketing

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
We are looking for a strategic, data-driven, and tech-savvy Lifecycle Marketing Analyst to develop, execute, and optimize email marketing campaigns aimed at driving engagement, nurturing leads, and increasing customer retention. This role will leverage Salesforce Marketing Cloud (SFMC) to create personalized, automated email journeys for B2B audiences. The ideal candidate has strong experience in email marketing, journey automation, segmentation, and analytics.
Job Description
Email Marketing & Automation

• In partnership with the Director of Lifecycle & Digital Marketing, develop the strategy for all automated email marketing campaigns across the customer lifecycle, including lead nurturing, onboarding, retention, and re-engagement.

• Partner with Marketing Operations to build and optimize multi-step customer journeys using Salesforce Marketing Cloud (SFMC), including Journey Builder, Email Studio, and Automation Studio.

• Manage email creation, personalization, and dynamic content to improve engagement and conversion rates.

• Work closely with Brand, Sales, and Content teams to align email marketing strategies with business goals.

• Act as a liaison between Lifecycle Marketing and Marketing Technology to stay up to date on the latest marketing automation technology, identify and solve nurture issues, and make strategic recommendations for nurture flows based on our first-party data and deep understanding of Salesforce Marketing Cloud capabilities.

• Provide creative direction for email and landing page images and layouts in partnership with the Graphic Design Team

Segmentation & Targeting

• Utilize first-party data, behavioral signals, and firmographic insights to create highly targeted audience segments.

• Implement data-driven email segmentation strategies to enhance engagement and lead nurturing.

Performance Tracking & Optimization

• Monitor key email marketing metrics (open rates, CTR, bounce rates, conversions, and unsubscribe rates).

• Conduct A/B testing on subject lines, CTAs, content, and send times to improve performance.

• Implement and refine lead scoring models to prioritize high-value prospects.

• Generate reports and insights using Salesforce Marketing Cloud Analytics, Google Analytics, and BI tools.

Compliance & Best Practices

• Ensure all email campaigns comply with CAN-SPAM, GDPR, and other email marketing regulations.

• Stay up to date with B2B email marketing trends, AI-driven personalization, and automation advancements.

Qualifications & Skills:

• 3+ years of experience in email marketing, lifecycle marketing, or marketing automation in a B2B environment.

• Salesforce Marketing Cloud experience is preferred.

• Hands-on experience with Journey Builder, Automation Studio, Email Studio, and Audience Builder is a plus

• Proficiency in email segmentation, lead nurturing, and personalization strategies.

• Strong analytical skills experience using SFMC Analytics, Google Analytics, or Looker is a plus

• Experience with A/B testing and conversion rate optimization

• Strong collaboration skills and ability to work cross-functionally with marketing, sales, and customer success teams.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Statistical Data; Analytical Thinking; Statistics
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
2-5 Years