About this role
BlackRock is one of the world’s preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary, and individual investors around the world. BlackRock’s mission is to create a better financial future for our clients. We have a responsibility to be the voice of the investor, and we represent each client fairly and equally. Constant communication with a diverse team of partners strengthens us and delivers better results for our clients. Continuous innovation helps us bring the best of BlackRock to our clients. BlackRock offers a range of solutions — from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the world’s capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds and other pooled investment vehicles, and the industry-leading iShares® ETFs
About Aladdin Wealth Tech
Aladdin Wealth Tech is BlackRock’s technology business serving the global wealth management industry. We bring the best of Aladdin’s sophisticated portfolio construction and risk capabilities to the financial advisors, bankers, CIOs, risk managers, and business leaders of leading wealth managers, enabling them to deliver better, more personalized portfolios to their clients and to differentiate and grow their businesses. We are a global team of product, go to market strategy, client, implementation, and analytics professionals pioneering the next generation of WealthTech capabilities.
About the Aladdin Wealth Tech Product Marketing Team
You will be part of the Aladdin Wealth Product Marketing team, which is responsible for designing and executing the go to market strategy for Aladdin's wealth management solutions. You will work closely with product managers, engineers, sales, and marketing teams to understand the needs of the target market, communicate the value proposition of Aladdin Wealth, and drive adoption and retention among clients.
As a go to market strategist, you will:
- Conduct market research and competitive analysis to identify and prioritize market segments, buyer personas, and use cases for Aladdin Wealth
- Develop and execute go to market plans for new and existing products and features, including positioning, messaging, packaging, and distribution strategies
- Create and deliver compelling content and collateral for different stages of the buyer journey, such as pitch decks, case studies, white papers, and newsletters
- Partner with sales and marketing teams to support generation of leads, nurturing of prospects, and closing deals
- Track and measure the impact of go to market activities on key metrics, such as revenue, market share, customer satisfaction, and retention
- Provide feedback and insights to product and engineering teams to inform product roadmap and feature prioritization
- Design and implement user adoption strategies, such as onboarding, training, support, and advocacy programs
- Analyze user behavior and feedback data to identify user pain points, needs, and opportunities for improvement
- Collaborate with cross-functional teams to create and execute user engagement campaigns and initiatives
- Plan and coordinate product launches, including setting launch goals, timelines, and deliverables
- Communicate product updates and benefits to internal and external stakeholders, such as employees, clients and partners
- Scale the product marketing processes using Gen AI
To be successful in this role, you should have:
- Experience working with a highly technical product, including ability to get into the weeds on technical product features and representation of technical solutions for clients
- Ability and passion for empathizing deeply with users and acting on their behalf
- Strong interpersonal, problem-solving and planning skills
- Excellent written and verbal communication skills, with the ability to tailor messages to different audiences and channels
- A growth mindset and a willingness to learn new skills and technologies
- A bachelor's degree or higher in business, marketing, engineering, or a related field
- Experience in the wealth management industry or working with wealth management clients is a plus
- Prior experience in a go-to-market strategy, solution consulting, business development, customer success or product management role or some combination thereof is a plus
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.
BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email [email protected]. All requests are treated in line with our privacy policy.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.Top Skills
Similar Jobs at BlackRock
What you need to know about the Boston Tech Scene
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
