Manage, optimize, and report paid media campaigns across Meta and Google (and LinkedIn/Pinterest as needed). Develop strategies, write ad copy, collaborate on creative, monitor performance daily, run tests, and deliver data-driven insights and optimizations for multiple clients.
We're looking for a sharp, data-driven Ads Specialist to join our team and help drive results across Meta, Google, and other paid platforms. This role is perfect for someone who doesn’t just know how to run ads, but knows how to optimize them. You'll be responsible for building, optimizing, and reporting on paid campaigns for a mix of clients across industries. If you're the kind of person who checks ROAS for fun and knows what creative hooks convert, we want to hear from you.
You’ll work closely with our clients to:
- Develop and execute paid media strategies across Meta, Google, LinkedIn, and Pinterest (depending on client needs) - experience in both Google and Meta are mandatory
- Write compelling ad copy and collaborate with our creative team on visuals
- Monitor ad performance daily, making data-backed optimizations in real time
- Analyze results and report on performance with clear insights and next steps
- Stay on top of platform updates, best practices, and emerging trends
Requirements
- 2+ years of experience managing paid ads with a track record of strong results
- Proficiency in Facebook Ads Manager and Google Ads (LinkedIn and Pinterest are a plus)
- Deep understanding of audience targeting, testing frameworks, and conversion optimization
- Strong copy instincts - you know what grabs attention and gets the click
- Ability to interpret data and translate it into action
- Excellent communication and organizational skills
- Comfortable working independently and managing multiple campaigns at once
Benefits
- Pay is per-project, coming out to $45/hr
- 10-20 hrs per week after 1-2 months of a paid trial period
Similar Jobs
Beauty
The Paid Ads Specialist will lead paid acquisition and optimization across eCommerce and Marketplace channels, managing budgets and strategy for performance growth.
Top Skills:
Amazon AdsGoogle AdsGoogle AnalyticsMeta AdsPinterestRedditTarget+Tiktok ShopTriple WhaleWalmart
Agency • HR Tech • Marketing Tech • Professional Services
The Marketing Ads Specialist will lead advertising campaigns on various platforms, optimizing performance and analyzing metrics to drive effective results.
Top Skills:
Google AdsLinkedInMeta (Facebook & Instagram)Tiktok
Agency • HR Tech • Marketing Tech • Professional Services
The Google Ads Specialist will manage Google Ad accounts, optimize campaigns, analyze performance data to improve ROI, and collaborate with a marketing team.
Top Skills:
Google AdsGoogle AnalyticsMicrosoft Advertising
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
