Adobe Analytics/ CJA Specialist, Associate

About this role

BlackRock Overview:

BlackRock is one of the world’s preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary and individual investors around the world. BlackRock offers a range of solutions — from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the world’s capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds and other pooled investment vehicles, and the industry-leading iShares® ETFs.

BlackRock’s Digital Marketing Team is looking for a technically strong and detail-oriented professional to lead the design, implementation, and optimization of digital analytics. This role blends technical & architecture lead with Adobe Analytics, Customer Journey Analysis (CJA) and Tealium / Adobe Launch.

The ideal candidate will thrive in hands-on environments, have deep expertise in Adobe Analytics & CJA workflows, and can architect scalable data collection strategies using Adobe Launch / Tealium and AEP (RT-CDP). The candidate will play a critical role in enabling data-driven decision-making across marketing.

In addition, the candidate will be able to analyze data to uncover key insights & trends for businesses to support their decision making. This includes the ability to create dashboards, complex audience segments and advance analytics & attribution models.

Key Responsibilities:

• Lead the technical implementation and configuration of Adobe Analytics in collaboration with the web tech solutions team, including variable mapping (eVars, props, events), processing rules, and virtual report suites.

• Develop and enforce tagging standards and data layer specifications across web properties. Troubleshoot and resolve data collection issues using debugging tools.

• Architect and maintain Customer Journey Analytics (CJA) datasets, connections, and workspaces to support cross-channel analysis.

• Design and manage Adobe Launch workflows, including rule creation, data element configuration, and extension management for scalable and maintainable tagging.

• Collaborate with digital, product & client marketing, and engineering teams to translate business goals into analytical solutions.

• Ensure data integrity, compliance and governance with our analytics platforms.

• Analyse web behavioural data to uncover insights, trends and support data-driven decision making.

• Stay current with Adobe Experience Cloud updates and industry best practices.

Required experience & skills:

• 5+ years of hands-on experience with Adobe Analytics and Tag management (Tealium iQ or Adobe Launch) with proven success in both architecture and implementation.

• Proven experience with Adobe Customer Journey Analytics (CJA), data views configurations and setting up data connections via AEP.

• Technical Skills:

  • Deep understanding of Adobe Analytics & CJA workflows including eVars, props, events, classifications, data views and processing rules.

  • Strong expertise in tag management workflows within Tealium iQ or Adobe Launch, rule-based triggers, data layer & event forwarding.

  • Proficiency in JavaScript, HTML, and web technologies relevant to analytics tagging.

  • Understanding of data through A4T (analytics for Target)

  • Experience with Adobe Target, RT-CDP (AEP) is a plus.

• Analytical Skills:

  • Strong expertise in creating analytics dashboards with advanced analytics, attribution & journey analysis and complex segmentation

  • Fluent in translating insights that are visually interactive, digestible & actionable for the stakeholders

  • Experience with data visualization tools (e.g., Tableau, Power BI).

• Soft Skills:

  • Fast learner, collaborative mindset, and excellent communication skills.

  • Strong problem-solving skills and attention to detail.

  • Comfortable working in a fast-paced, cross-functional, and global environment.

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to age, disability, family status, gender identity, race, religion, sex, sexual orientation and other protected attributes at law.