Ad Copy and Email Writer

To support client’s content goals of crafting engaging and consistent ad copy and email marketing efforts, ensuring high-quality, creative, and brand-aligned messaging that drives engagement and brand growth.

• Commitment: 10 hours per week with potential to increase to 20 hours per week
• Duration: 6-month initial engagement with potential for extension

• Develop compelling email content for campaigns, aligning with client’s promotional and engagement goals.
• Use provided prompts and brand guidelines to craft copy that maintains consistency with construction professionals (e.g., project managers).
• Adapt messaging to achieve two primary objectives: audience engagement and brand reach.
• Ensure all copy is free of errors and typos and adheres to brand standards.
• Collaborate with client’s content managers to refine content for clarity and impact.

• Proven experience in ad copy and email copywriting.
• Ability to incorporate brand tone and voice into all communications.
• Understanding of ad copy trends and how to integrate them into creative content.
• Bonus: Familiarity with engagement strategies in the construction industry or a curiosity to learn.
• Soft Skills: Collaborative, reliable, creative, proactive, and consistent in communication and delivery.
• Ability to work independently and produce high-quality content from start to completion.
• Familiarity with construction or related industries is advantageous but not required.

Client is an industry leader in creating educational, thought-provoking content for construction professionals. Their mission is to demystify complex industry challenges through engaging and insightful articles. They value collaboration and treat freelance writers as integral members of their content team.