The Account Planner consultant develops customized media plans, supports campaign activation, assists with profitability calculations, and documents learnings for future strategy.
BDG is seeking a Revenue Strategy & Activation Account Planner consultant to work with our Sales Planning team.
The Account Planner consultant supports pre-sale ideation, developing strategic and customized media plans primarily focused on custom content campaigns. This role is responsible for creating plans that align with client KPIs, enhance client satisfaction, and support overall campaign success.
Key Responsibilities
- Develop tactical media plans using BDG or client-provided templates—leveraging internal inventory, audience insights, and platform capabilities—while aligning with client goals and BDG’s profit margins.
- Assist with COGS calculations to ensure profitability.
- Enter and QA media plans within the OMS.
- Coordinate internally with Ad Ops and Distribution teams to assist campaign activation.
- Support client reporting and collection of post-campaign data for future renewal and upsell opportunities.
- Document key learnings and best practices to inform future planning strategies.
Essential Skills
- Digital media planning or buyer experience.
- Data analytics and performance-driven insight.
- Campaign and project management.
- Time management, organization, and a detail-oriented mindset are key.
- The ideal candidate can work well under BDG Revenue goals and client needs.
- Proficiency in MS Office and Google Suite experience with tools such as: Google Ad Manager, Monday.com, Prisma Mediaocean, and an OMS (Operative One or Boostr).
Experience
- 1-2 years experience
BDG is a leading independent media company with a portfolio of influential brands, including Bustle, Nylon, W, and Scary Mommy. Our content reaches over 115 million readers monthly. Data is at the core of our business, driving audience insights, content monetization, and strategic decision-making.
Top Skills
Google Ad Manager
Monday.Com
Oms
Prisma Mediaocean
Similar Jobs
Fintech • Mobile • Software • Financial Services
Lead the marketing strategy for SoFi’s credit card suite, focusing on acquisition, engagement, and cross-functional collaboration to achieve profitability goals.
Top Skills:
Consumer Product MarketingCreative DevelopmentData AnalysisMarketing Strategies
eCommerce • Mobile • Retail • Software • Design • Generative AI
The Senior Product Marketing Manager at Mixbook will define product positioning, drive adoption, and create emotional connections with customers while collaborating with cross-functional teams on strategies and campaigns.
Top Skills:
A/B TestingPerformance Analytics Tools
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The Senior Manager of Customer Marketing will lead customer testimonial content facilitation, develop customer relationships, and create marketing strategies to enhance brand awareness and support sales activities.
Top Skills:
ExcelMicrosoft Office (PptOutlook)Word
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
