Generate qualified pipeline through outbound and inbound prospecting, qualify leads, engage prospects, and hand off opportunities to Account Executives. Use HubSpot to track activity, research target accounts and market trends, participate in industry events, and report on outreach and pipeline performance to support revenue goals in the industrial manufacturing SaaS space.
Sales at TRACTIAN
What you'll do
Responsibilities:
Requirements:
Compensation & Benefits
The Sales team is the driving force behind revenue at Tractian, generating new opportunities, acquiring top-tier customers like Hyundai, Bosch, and Kraft Heinz, and strengthening relationships with our current accounts. Backed by strategic investors with a track record of building unicorns, Tractian is poised to set new benchmarks in industrial technology. Recognized on the Forbes AI 50 list in 2024 and ranked in the 98th percentile by RepVue for inbound leads, we deliver undeniable value—boosting machine reliability, delivering immediate ROI, and achieving world-class revenue retention that matches the best in tech. At Tractian, top performers are recognized, rewarded, and empowered to overachieve their goals.
As an Account Development Representative (ADR) at Tractian, your focus will be on generating qualified pipeline and supporting revenue growth through proactive prospecting and market engagement. You will identify and engage potential customers, qualify inbound and outbound opportunities, and help set the foundation for successful sales conversations.
Working closely with Account Executives, you will contribute directly to revenue goals by consistently delivering high-quality meetings and opportunities while building strong product and market knowledge within the industrial manufacturing space.
- Proactively prospect and generate qualified leads through outbound and inbound activities to support pipeline and revenue targets
- Conduct outbound outreach via phone, email, and social channels in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL)
- Engage and qualify prospective customers by understanding their needs, challenges, and potential fit with Tractian’s solutions
- Utilize HubSpot CRM to log activities, manage leads, and track progress against individual goals
- Collaborate closely with Account Executives to hand off qualified opportunities and support successful deal progression
- Research target accounts, industries, and market trends to inform outreach strategies and improve engagement quality
- Participate in industry events, trade shows, and marketing initiatives to identify and surface new business opportunities
- Provide consistent reporting on outreach activity, pipeline contribution, and performance against goals
- 1–3 years of experience in outbound prospecting, sales development, or business development, preferably in a SaaS or technology-driven environment
- Demonstrated ability to meet or exceed activity and pipeline-generation targets
- Strong interest in developing a career in sales, with a clear path toward an Account Executive role based on performance
- Proficiency with HubSpot CRM or similar tools for lead management, activity tracking, and reporting
- Strong relationship-building and communication skills with the ability to engage prospects in thoughtful, value-driven conversations
- Experience with outbound prospecting tools such as Apollo, Lusha, ZoomInfo, or similar platforms
- Ability to quickly understand complex concepts and articulate business value to multiple stakeholder types
- Competitive Salary
- Manulife Health Benefits – Choose from Gold, Silver, or Bronze medical, dental, and vision coverage options.
- Paid Time Off (PTO): 15 Days
- Group RRSP with Company Match – Build your retirement savings with employer contributions through Wealthsimple.
- Wellhub Membership – Access a wide range of gyms and training programs.
- Sports Incentive – Receive a monthly bonus when you regularly participate in physical activities.
- Long-Term Benefit – After four years of service, earn a fully funded trip anywhere in the world.
Similar Jobs
Artificial Intelligence • Machine Learning • Software
As an Account Development Representative, you will generate leads through prospecting, engage potential customers, support revenue growth, and collaborate with Account Executives to meet targets.
Top Skills:
ApolloHubspot CrmLushaZoominfo
.png)
eCommerce • Fintech • Hardware • Payments • Software • Financial Services
Field-driven Territory Account Executive responsible for full-cycle sales: 80% in-market activity with 50-60 weekly visits, self-sourced pipeline, demos, closing deals across Square products, building partnerships and vertical expertise, tracking activity in Salesforce, and consistently exceeding quota.
Top Skills:
AfterpaySalesforceSquare
eCommerce • Fintech • Hardware • Payments • Software • Financial Services
Lead end-to-end strategy and execution for Tier 1 trade shows and industry events in retail and food & beverage. Own event selection, budget management, ROI tracking, booth design/production, vendor relationships, lead capture processes, cross-functional alignment, and inventory/shipping logistics. Travel to key events (up to 25%) and collaborate with sales, creative, product, and partners to drive qualified leads and showcase Square solutions.
What you need to know about the Boston Tech Scene
Boston is a powerhouse for technology innovation thanks to world-class research universities like MIT and Harvard and a robust pipeline of venture capital investment. Host to the first telephone call and one of the first general-purpose computers ever put into use, Boston is now a hub for biotechnology, robotics and artificial intelligence — though it’s also home to several B2B software giants. So it’s no surprise that the city consistently ranks among the greatest startup ecosystems in the world.
Key Facts About Boston Tech
- Number of Tech Workers: 269,000; 9.4% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Thermo Fisher Scientific, Toast, Klaviyo, HubSpot, DraftKings
- Key Industries: Artificial intelligence, biotechnology, robotics, software, aerospace
- Funding Landscape: $15.7 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Summit Partners, Volition Capital, Bain Capital Ventures, MassVentures, Highland Capital Partners
- Research Centers and Universities: MIT, Harvard University, Boston College, Tufts University, Boston University, Northeastern University, Smithsonian Astrophysical Observatory, National Bureau of Economic Research, Broad Institute, Lowell Center for Space Science & Technology, National Emerging Infectious Diseases Laboratories
