Account Based Marketing, Senior Specialist - Industrials

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

Account Based MarketingABM Marketing Manager, Senior Specialist - Industrials

Excited to grow your career? 

Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.  

If you think that this opportunity is right for you, we encourage you to apply. We can’t wait to see where your PTC experience takes you next. 

We are seeking an experienced ABM Marketing Manager to lead targeted account-based marketing initiatives within the Industrials vertical. This role is ideal for a strategic marketer who knows how to design and execute campaigns that drive measurable impact and can collaborate closely with sales teams to accelerate growth. If you thrive in a fast-paced environment and want to influence PTC’s largest market segment, we’d love to hear from you.

Key Responsibilities

• Lead ABM Campaigns: Design and execute 1-1 ABM campaigns tailored to key Industrials accounts, leveraging tactics such as events, webinars, direct mail, and digital advertising.
• Partner with Sales: Collaborate with sales teams to understand target accounts and develop marketing strategies that align with their objectives and accelerate deal cycles.
• Drive Awareness and Pipeline: Launch initiatives that engage priority accounts, generate qualified leads, and support progression of opportunities through the funnel.
• Measure and Optimize: Monitor campaign performance, analyze results, and refine strategies to maximize impact. Utilize platforms such as Salesforce, 6sense, and Eloqua for tracking and reporting.
• Manage Budget: Oversee ABM budget allocation, ensuring investments are optimized for growth and ROI.

Required Skills and Qualifications

• 5–10 years of B2B ABM marketing experience, ideally in software; experience in industrial or manufacturing sectors is a plus.
• Proven track record of building and executing successful ABM campaigns with measurable results.
• Expertise in managing large-scale events and digital programs from planning through execution.
• Strong understanding of sales processes and ability to support complex deal cycles.
• Hands-on experience with Salesforce, Eloqua, 6sense, and related reporting tools.
• Exceptional project management skills with the ability to meet tight deadlines.
• Clear and persuasive communicator, capable of influencing both marketing and sales stakeholders.
• Self-driven team player who can work independently and lead initiatives without constant oversight.
• Willingness to travel 25–30% as required

At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic information, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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Life at PTC is about more than working with today’s most cutting-edge technologies to transform the physical world. It’s about showing up as you are and working alongside some of today’s most talented industry leaders to transform the world around you. 

If you share our passion for problem-solving through innovation, you’ll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us?

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