Access Marketing Lead

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Job Description
Access Marketing Lead
Cambridge, MA
Hybrid
Primary Duties

• Lead PVA strategic and tactical planning for a successful Rusfertide launch delivering optimal patient access and reimbursement while managing gross-to-nets to maximize asset value
• Coordinate and align PVA functions and workstreams to ensure launch readiness, integrated strategic and tactical planning, and impactful execution to achieve brand objectives and KPIs
• Collaborate across the US and Global Oncology BU including Marketing, Sales, HEOR, Global Value and Access, and Medical reinforcing a OneOncology Takeda approach
• Ensure deep Oncology ecosystem insights, understanding, and customer strategy to remove potential barriers and drive value demonstration to support patient access across key stakeholders including Payers, Strategic Accounts, and GPOs along with other critical intermediaries and influencers (e.g., NCCN, etc.)
• Develop robust launch tactical resources and tools (personal and non-personal) that support the field organizations, including pull-through and patient support, to realize and measure launch goals, objectives and KPIs

Responsibilities:

• Lead development and alignment of an integrated PVA launch strategy, tactical plan, and budget/resource management together with the Integrated Brand team; represent PVA in brand, global, and cross-functional activities ensuring tight communication with PVA leadership, alignment of strategy and execution plans, and identify opportunities for synergies
• Responsible to develop a focused and impactful plan to generate optimal coding, coverage, and reimbursement for Rusfertide across Payers and Oncology stakeholders including GPOs and strategic accounts, as well as other entities (e.g., VA/DoD, potential ICER risk management/preparation, etc.)
• Generate deep, actionable, and impactful market and customer insights through leading market research and analytics exercises to ensure critical understanding of drivers/barriers and opportunities/threats
• Support and contribute to launch sales and GtN forecast, build bottoms up coverage forecast, and partner with PVA teams on contracting strategy and scenario planning for GPO and Payers (across segments and channels)
• Develop impactful tools, resources, and materials for clarity on coding, support coverage and value demonstration (e.g., PIE, Payer and Strategic Account Value Proposition), and reimbursement with focus on field teams includes sales support and pull-through
• Partner on value evidence and HCEI data generation planning, prioritization and execution to generate meaningful economic value message development for support Rusfertide access
• Partner to identify and develop critical capabilities needed for a successful launch as the Oncology market continues to be dynamic with shift in needs to ensure success
• Support reach to PVA customers by partnering with field team leads to develop innovative and creative ways reach access decision-makers, stakeholders, and influencers (e.g., non-personal and digital programing)
• Accountable for robust project management keeping PVA team on cadence with brand timelines, set clear timelines and milestone for PVA, and manage budget/resources in concert with the PVA leadership team
• Identify additional and emerging opportunities and levers to drive access and mitigate threats, challenges and hurdles to patients receiving Rusfertide as prescribed

Education and Experience Requirements
Essential:

• Bachelor's degree in a related field; Advanced degree preferred (MBA/MPH/PharmD/PhD)
• 9+ years of pharmaceutical industry experience required with a strong track record of success including launch experience in complex and competitive therapeutic areas (i.e., multiple MOAs, unique patient journey, generics/biosimilars, shifting market dynamics)
• 7+ years of experience in US access strategy, analytics, payer marketing, and/or consulting related experience with both Pharmacy and Medical benefit products in managed classes
• Oncology/Hematology market access launch experience required

Desired:

• Strong understanding of the US healthcare system, policy influence/impact, and flow of product, dollar, and decision-making across key stakeholders
• Strong knowledge of US access market dynamics and how managed care organizations (i.e., PBMs, National and Regional Payers, IDNs etc.) make decisions across commercial & public channels

Key Skills, Abilities, and Competencies

• Ability to lead across functions and engage with senior Oncology BU leadership with robust verbal and written communication skills
• Demonstrated ability to collaborate and closely partner with commercial and medical colleagues reinforcing a OneOncology Takeda
• Exemplify Takeda's core values - Integrity, Fairness, Honesty, Perseverance

Complexity and Problem Solving

• Demonstrated ability to influence and lead with and without authority in a dynamic, fast-moving environment requiring flexibility, adaptability, and perseverance to achieve goals and objectives
• Exceptional strategic and critical thinking, ability utilize analytics and insights effectively, while working collaboratively across matrix and functional partners

Internal and External Contacts
Partner with cross-functional teams (Global PVPA, marketing, HEOR, Medical Affairs, Finance, Contracts, government affairs, etc.) as a subject matter expert and a broad business thinker to educate on payer strategy and product value in marketplace
WHAT TAKEDA CAN OFFER YOU:
• 401(k) with company match and Annual Retirement Contribution Plan
• Tuition reimbursement Company match of charitable contributions
• Health & Wellness programs including onsite flu shots and health screenings
• Generous time off for vacation and the option to purchase additional vacation days
• Community Outreach Programs
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This job posting exclude Colorado applicants.
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Takeda Compensation and Benefits Summary
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.
For Location:
Boston, MA
U.S. Base Salary Range:
$169,400.00 - $266,200.00
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
EEO Statement
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.
Locations
Boston, MA
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time
Job Exempt
Yes
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