Teams at Zeta Global

Lead editorial strategy and the company blog to drive top-of-funnel growth. Pitch, write, and edit product-focused content; build and manage an editorial roadmap and calendar; collaborate with Product Marketing, Growth, and Product teams; optimize content for search and AI/LLM answers (GEO); coordinate contributors and approvals; use performance data to inform and optimize content.

The Strategic Account Director connects presales strategy with post-sales execution, fosters collaboration, and develops client relationships to drive successful marketing outcomes.

Lead Paid Search strategy and performance for Higher Education clients, driving enrollment-focused paid search programs across multi-account portfolios. Set vision, scale performance frameworks, manage multimillion-dollar budgets, mentor a search team, own execution and measurement, partner with analytics for attribution, and deliver executive-level reporting and growth recommendations.