Teams at Wpromote

Leads and develops a team of paid search professionals while overseeing enterprise client portfolios. Drives integrated SEM strategies, campaign performance, testing, innovation, quality assurance, client growth, and cross-functional collaboration. Provides strategic leadership, mentorship, operational improvements, new-business support, and thought leadership on AI and the future of search.

Leads Wpromote’s media investment function, managing agency spend, upfronts, joint business plans, incentive programs, and commercial agreements. Develops negotiation strategies, oversees activation and reconciliation, builds reporting and operational infrastructure, and connects investment activity to client value, revenue, profitability, and partner performance. Partners cross-functionally with Media, Finance, Legal, Sales, Partnerships, and Revenue Operations. Drives automation and AI integration, supports pitches, mentors colleagues, and may eventually manage a growing team.

Designs and improves AI-powered content production workflows from research through delivery. Creates and edits content across formats, develops prompts, templates, agents, evaluation criteria, and editorial guardrails, and evaluates AI-generated content for accuracy, originality, bias, and brand alignment. Conducts research, interviews experts, applies SEO and analytics insights, tests emerging AI tools, documents best practices, manages multiple client projects, and collaborates with content and digital PR teams.