Teams at WorkCare, Inc.

Lead integrated multi-channel B2B demand generation and digital growth, own the website and SEO/CRO strategy, manage marketing automation and analytics, and lead the SDR team to drive qualified pipeline and marketing-sourced revenue.

Lead design and launch of a partner program to recruit, onboard, enable, and retain brokers, TPAs, carriers, staffing, and technology partners. Build program infrastructure, co-marketing and demand-generation initiatives, partner enablement, CRM tracking, analytics, and reporting. Align partner activities with sales to drive partner-sourced pipeline and revenue while scaling processes and playbooks for long-term growth.