Teams at Wellness Pet Company

Lead growth for the Cat portfolio by translating consumer and market insights into brand strategy, managing innovation and renovation projects through launch, executing annual brand and promotional plans, analyzing performance, and collaborating cross-functionally with sales, innovation, and marketing to drive distribution and revenue.

Coordinate international import/export operations including preparing export/import documentation, APHIS submissions, coordinating vessel bookings and freight forwarders, working with customs brokers, maintaining tracking tools and SOPs, supporting cross-functional teams, assisting market-entry documentation, and contributing to budgeting and forecasting to ensure on-time, compliant global shipments.

Manage and optimize eCommerce product detail pages, brand stores, and retail media content across major retailers. Use digital-shelf tools to inform SEO and syndication, run A/B tests on creative and copy, collaborate cross-functionally and with agencies, and align content with campaigns and promotions to drive conversion and visibility.