Teams at Wellness Pet Company

Lead the dog food and treats business as General Manager to stabilize performance, restore growth and margins, and execute a focused turnaround. Own P&L, set brand strategy, align cross-functional teams, prioritize innovation, rebuild customer/channel momentum, and develop a results-driven team culture.

Use consumer and category insights to drive go-to-market strategies for dog treats and dog food. Analyze Nielsen/IRI data to report performance, identify opportunities, lead cross-functional product launches, and support annual brand plans, marketing campaigns, promotions, merchandising, and distribution to grow the brand.

Lead growth for the Cat portfolio by translating consumer and market insights into brand strategy, managing innovation and renovation projects through launch, executing annual brand and promotional plans, analyzing performance, and collaborating cross-functionally with sales, innovation, and marketing to drive distribution and revenue.