VocalBee is the Next generation engagement platform that encompasses customer service, feedback and idea factory. Businesses can engage with their consumers, get their feedback on services, promote their products, events via VocalBee Government can connect with its citizens and use crowd sourcing model of VocalBee to get reports on broken street lights, graffitis, broken pavements etc. Using this information towns and cities can take immediate action without spending any money on recruiting city workers to do this work. Consumers get merchandize coupons and details about local events delivered directly to their mobile phones based on their current location.