Teams at Vital Farms

Leads trade promotion management and optimization, including promotional forecasting, accrual accuracy, trade reviews, post-event ROI analysis, reporting, and sales guidance. Manages two direct reports and serves as a subject matter expert for trade systems and processes. Partners with Sales, Accounting, and Demand Planning on budgets, deductions, volume plans, KPIs, and system maintenance. Develops SOPs, tests TPM enhancements, and supports annual revenue and trade planning.