Teams at Viant Technology

Lead research panel recruitment and growth initiatives, including acquisition, engagement, retention, reactivation, and participant quality. Manage recruitment vendors, budgets, campaigns, lifecycle communications, and cross-functional improvements to the panelist experience. Establish KPIs, analyze performance, optimize ROI, and evaluate AI-driven tools for targeting, personalization, automation, and operational scalability.

Leads strategy and execution for research panel recruitment, engagement, retention, and reactivation. Manages recruitment vendors, budgets, campaigns, lifecycle communications, KPIs, and cross-functional initiatives. Uses analytics, AI, and automation to improve acquisition efficiency, targeting, personalization, participant quality, and operational scalability.

Develop and productionize reinforcement learning, contextual bandit, ranking, and prediction models for real-time advertising optimization. Analyze auction dynamics, experimentation, counterfactual evaluation, and large-scale data to improve bidding, targeting, personalization, and campaign outcomes. Collaborate with engineering, science, and product teams to deploy, monitor, retrain, and evaluate high-throughput, low-latency models.