Viant Technology
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Marketing Tech
Lead research panel recruitment and growth initiatives, including acquisition, engagement, retention, reactivation, and participant quality. Manage recruitment vendors, budgets, campaigns, lifecycle communications, and cross-functional improvements to the panelist experience. Establish KPIs, analyze performance, optimize ROI, and evaluate AI-driven tools for targeting, personalization, automation, and operational scalability.
Marketing Tech
Leads strategy and execution for research panel recruitment, engagement, retention, and reactivation. Manages recruitment vendors, budgets, campaigns, lifecycle communications, KPIs, and cross-functional initiatives. Uses analytics, AI, and automation to improve acquisition efficiency, targeting, personalization, participant quality, and operational scalability.
Marketing Tech
Develop and productionize reinforcement learning, contextual bandit, ranking, and prediction models for real-time advertising optimization. Analyze auction dynamics, experimentation, counterfactual evaluation, and large-scale data to improve bidding, targeting, personalization, and campaign outcomes. Collaborate with engineering, science, and product teams to deploy, monitor, retrain, and evaluate high-throughput, low-latency models.
Marketing Tech
Leads the end-to-end design, deployment, and performance of real-time ML prediction and bid-optimization systems for programmatic advertising. Provides hands-on technical leadership to applied scientists and ML engineers, formulates optimization problems, manages production ML challenges such as latency, delayed feedback, drift, and retraining, and aligns technical roadmaps with business priorities.
