Teams at Verndale

Owns performance creative strategy for 4–7 DTC client accounts, including direct-response scripts, briefs, testing frameworks, competitor research, creative roadmaps, and weekly ad performance analysis. Translates metrics into iteration strategies, collaborates with designers and editors, manages client approvals, presents creative updates, identifies asset needs, and uses AI tools to accelerate research and scripting while maintaining quality and confidentiality.

Create conversion-focused email, SMS, landing page, advertising, and other marketing copy for eCommerce brands. Develop campaign concepts and messaging angles, use AI tools for research and drafting, refine AI-generated content, and maintain brand quality. Collaborate with strategists, designers, project managers, copywriters, and account teams while managing multiple clients, deadlines, feedback, and evolving AI workflows.

Own paid social growth strategy and performance for a portfolio of direct-to-consumer brands spending $500K–$1M monthly. Develop revenue, profitability, audience, creative, landing page, and offer-testing strategies; oversee execution resources; audit ad accounts; analyze financial and performance data; lead client communication; and provide reporting through platforms such as Triple Whale and Northbeam. The role requires independent judgment, strategic recommendations, and accountability for growth, retention, and execution quality.