Teams at Veracross

Own product marketing strategy for Veracross’s Business Office suite, including Fintech and Insurtech solutions. Lead campaign prioritization, messaging, positioning, global go-to-market planning, product launches, competitive analysis, sales enablement, and demand-generation collaboration. Partner cross-functionally with Product, Sales, Customer Success, and Marketing to drive adoption and pipeline. Measure campaign performance, refine messaging, build GTM playbooks, and mentor product marketers across the organization.

Drive Business Office and FinTech upsell sales across Veracross’s existing customer base. Responsibilities include generating and qualifying pipeline, conducting outreach and demonstrations, engaging CFOs and finance leaders, closing opportunities, meeting quotas, maintaining Salesforce records, and partnering with Product, Customer Success, and Marketing to build a scalable sales motion.

Leads marketing operations strategy and execution, owning the martech stack, CRM integrations, lead scoring, routing, funnel management, attribution, analytics, reporting, and data governance. Partners with Sales, RevOps, Finance, Customer Success, and IT to connect marketing activity to pipeline and revenue. Manages vendors, ensures privacy compliance, improves CRM hygiene, leads cross-functional initiatives, and builds a marketing operations team.