Teams at Tinuiti

Senior individual-contributor responsible for leading high-complexity creative strategy for major clients and pitches. Translate ambiguous business problems into messaging frameworks, testing roadmaps, and strategic narratives. Use AI, creative analytics, audience research, and platform tools to drive creative effectiveness, partner with cross-functional teams, and influence senior stakeholders. Mentor other strategists informally and contribute to thought leadership, templates, and case studies to improve creative strategy quality and measurable learning.

Lead creative strategy for complex client scopes: translate business goals and audience insights into briefs, testing roadmaps, and actionable messaging. Manage and develop creative strategists, provide quality control, and integrate strategy with Creative Studio, Media, Analytics, and Partnerships. Use platform and performance data to guide testing and optimization, present to clients, and drive process improvements and AI-enabled creative approaches.

Manage and grow client relationships, lead budgeting and forecasting, analyze data and report on KPIs, coordinate internal teams, educate clients on strategy, and apply multi-channel digital expertise to drive measurable results.