SpringWorks Therapeutics
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Biotech
Leads US market access strategy and execution for OGSIVEO, including payer value propositions, non-personal promotion, GPO strategy, field enablement, market research, pricing support, and cross-functional MLR review. Partners with commercial, medical, legal, regulatory, finance, sales, payers, PBMs, and external organizations to improve product access and communicate value.
Biotech
Lead omnichannel strategy for a rare-tumor portfolio, designing AI-enabled, customer-centric journeys across HCP and patient audiences. Drive launch planning, measurement, cross-functional execution, MarTech enablement, and scaling of digital capabilities to improve engagement and business outcomes.
Biotech
Lead U.S. NF1-PN brand strategy and execution for GOMEKLI, managing a cross-functional team and agencies to drive HCP and patient marketing, budgeting, forecasting, measurement, and compliant promotional activities to support commercial success.