Teams at Sobi

Leads omnichannel brand strategy and customer experience initiatives for pharmaceutical brands, serving as the strategic link between enterprise omnichannel teams and brand marketing. Responsibilities include developing roadmaps, managing agencies and budgets, translating analytics into recommendations, optimizing digital channels and customer journeys, supporting product launches, and implementing enterprise initiatives such as modular content across rare-disease brands.

Leads commercial analytics for an immunology product, producing performance narratives, dashboards, reports, forecasts, market research, segmentation updates, and ad hoc analyses. Partners cross-functionally with sales, marketing, finance, market access, data management, and leadership. Uses pharmaceutical datasets, including claims, DDD, and 867/852 data, to generate customer insights, inform KPI and data strategies, support forecasting, and communicate recommendations.

Lead global regulatory advertising & promotion strategy and the AdPromo team, own the global material review process, manage FDA OPDP/APLB interactions, provide regulatory advice across product lifecycle, develop SOPs, train stakeholders, and ensure compliant, timely promotional and corporate communications for Sobi products.