Teams at Silverback Strategies

Own paid media strategy, execution, reporting, and client relationships for 3–5 accounts. Plan and optimize Search and Social campaigns across Google, Meta, LinkedIn, and TikTok; analyze performance data; identify testing opportunities; develop client reports; manage timelines; and collaborate with analytics, SEO, creative, and media teams to improve marketing and business outcomes.

Manage SEO strategies and portfolios for 4–6 client accounts, serving as the primary client contact. Develop organic search roadmaps, content systems, technical SEO initiatives, and AI search experiments. Analyze performance using SEO platforms, translate insights into business outcomes, lead reporting calls, manage deliverables, and collaborate with paid media, measurement, and creative teams.

Own strategy, execution, optimization, reporting, and growth for a portfolio of paid media clients across Search and Social platforms. Lead client relationships, campaigns, testing, performance analysis, cross-functional collaboration, sales enablement, and account retention. Mentor junior teammates, manage quality assurance, contribute to media product development, and identify opportunities to improve clients’ broader digital marketing programs.