Teams at Roo

Lead high-priority product initiatives across marketplace growth, onboarding, booking, incentives, analytics, and customer retention. Define strategy, metrics, experiments, and scalable systems while partnering with engineering, design, marketing, operations, data, and business leadership. Own product outcomes across veterinary professional and hospital experiences, communicate progress clearly, and drive measurable business and user impact in a remote-first startup environment.

The Senior Growth Analyst partners with product, growth, and go-to-market teams to define objectives, monitor marketplace metrics, build dashboards, investigate opportunities, run experiments, and translate data insights into execution strategies. The role supports the full lifecycle of product initiatives, from opportunity sizing through impact measurement, while communicating complex analyses clearly to cross-functional stakeholders.

Leads Roo’s integrated brand campaigns, major launches, thought leadership, PR, and strategic partner marketing. Owns campaign strategy, storytelling, cross-functional execution, measurement, brand research, market expansion, agency relationships, budgets, and campaign planning systems. Partners with PR agencies to build earned media, sponsored content, industry presence, and executive and customer thought leadership that strengthens Roo’s credibility among veterinary professionals and animal hospitals.