Teams at Red Robin Gourmet Burgers, Inc.

Build and maintain marketing performance analytics, dashboards, and models across CRM, loyalty, media, digital, menu, and guest relations. Mine and integrate data from multiple systems, run segmentation, lift and predictive analyses, quantify ROI/ROAS, and deliver executive-ready insights to optimize campaigns and enable hyper-local personalized marketing.

Build analytical frameworks, measurement methodologies, and decision support to drive enterprise decisions across marketing, loyalty, pricing, menu, media, and operations. Mine and integrate customer, transaction, digital, and operational data; develop segmentation, predictive models, and dashboards; lead test-and-learn, incrementality, and forecasting efforts; translate analysis into clear business recommendations and scalable decisioning tools.

Lead paid media investment and optimization to drive traffic and profitable sales. Use trade-area and guest intelligence (Placer AI, Spatial AI), attribution, and analytics to identify growth opportunities, manage agency performance, allocate budgets, test strategies, and align media with brand and cross-functional stakeholders to improve incrementality, ROI, and creative effectiveness.