Teams at Precision For Medicine

Lead brand and content strategy to strengthen market position and drive revenue for a life-sciences services firm. Develop messaging, editorial roadmaps, thought leadership, and demand-generation content; partner with scientific and commercial teams; optimize digital distribution, SEO, and analytics; manage content teams, agencies, budgets, and governance to generate qualified leads and support business growth.

Drive lead generation and market awareness for BD by executing outreach (calls, email, direct mail), qualifying meetings to KPI, developing territory/account strategies, using industry databases, supporting conferences, mentoring inside-sales, and tracking activity in Salesforce/HubSpot. Collaborate with Business Development leadership to refine messaging, processes, and metrics to convert prospects into RFP/bid opportunities.

Sell and expand biospecimen solutions by identifying and qualifying leads, building client relationships, closing new business, cross-selling across the portfolio, coordinating with internal stakeholders, maintaining CRM records, and representing the company at conferences and meetings.