Teams at Power Digital Marketing

Lead measurement strategy for a book of clients, designing statistical models (MMM), experiments (MMT), and customer analyses. Use R, Python, SQL and ETL tools to extract insights, present advanced methodologies to stakeholders, provide strategic recommendations tied to business goals, mentor measurement analysts, drive process efficiencies, and leverage proprietary Nova tools and AI to optimize deliverables.

Own execution, optimization, and reporting for paid social and paid media campaigns (Meta, Google, LinkedIn, YouTube, Bing). Manage budgets, perform keyword research, ad copy development, bid optimizations, and client communications. Deliver performance insights, strategic recommendations, and leverage data and AI tools to drive direct response for e-commerce, lead gen, and B2B clients.

Serve as the day-to-day strategic lead for 4–6 consumer services accounts, owning performance narrative, aligning marketing to sales, optimizing lead quality across paid search, paid social, SEO and local channels, using Nova and Iris, coordinating cross-channel teams, supporting expansion and retention, and coaching teams to drive revenue and client retention.