Teams at Planful

Own Planful’s B2B content marketing strategy, messaging architecture, editorial governance, and full-funnel content production across blogs, web pages, ebooks, whitepapers, social, and customer stories. Partner with marketing, sales, product, creative teams, SMEs, and agencies to align content with segment and account strategies. Manage SEO, GEO, and AIO initiatives, content audits, performance analysis, refresh cycles, and strategic reporting.

Owns demand generation campaigns across email, webinars, full-funnel nurture, events, direct mail, gifting, and third-party lead generation. Manages campaign calendars, vendors, assets, targeting, reporting, stakeholder communication, and performance optimization. Uses testing and AI tools to improve execution and results, with a focus on pipeline contribution, ROI, and sales-ready leads.

The Implementation Consultant will onboard clients to the Planful platform, translating business needs into solutions and ensuring project delivery excellence.