Teams at PeopleGrove

Designs and optimizes multi-channel B2B SaaS demand-generation campaigns using HubSpot, paid media, email, content, webinars, and SEO. Owns the lead-to-revenue funnel, lead scoring, lifecycle management, conversion-rate optimization, performance dashboards, and ROI analysis. Partners with sales and marketing to improve MQL-to-SQL conversion, pipeline contribution, campaign alignment, and scalable demand-generation processes.

Manage end-to-end contract negotiations and lifecycle processes for higher education partners, including drafting, redlining, approvals, execution, renewals, and RFP responses. Serve as the primary liaison with procurement and legal offices, maintain contract tracking systems, and ensure terms align with billing, revenue recognition, and budgeting. Support billing plans and collections, improve templates and workflows, and identify contract-to-cash process improvements while managing multiple negotiations.

Lead accounting operations for a growing SaaS company, including monthly close, financial reporting, U.S. GAAP compliance, ASC 606 revenue recognition, audits, controls, policy development, and NetSuite and Maxio ownership. Support budgeting, forecasting, board reporting, SaaS metrics, cash management, and business analysis while mentoring accounting resources and improving scalable finance processes.