Teams at Penta Group

Develops brand strategies and creative campaign recommendations for multiple clients. Responsibilities include strategic research, creative and project briefs, campaign asset management across TV, digital, social, audio, websites, events, and brand identity, performance reporting, optimization recommendations, and presenting insights to senior stakeholders. The role collaborates with creative, paid media, production, and client teams while monitoring industry developments.

Build, launch, monitor, optimize, QA, and report on paid media campaigns across digital advertising platforms. Manage pacing, budgets, audiences, bids, placements, creative trafficking, tracking, and campaign documentation. Analyze performance data, identify issues and opportunities, write actionable insights, support client reporting, coordinate with media partners, and stay current on advertising technologies and best practices.