Penta Group Benefits Overview

Build, launch, monitor, optimize, QA, and report on paid media campaigns across digital advertising platforms. Manage pacing, budgets, audiences, bids, placements, creative trafficking, tracking, and campaign documentation. Analyze performance data, identify issues and opportunities, write actionable insights, support client reporting, coordinate with media partners, and stay current on advertising technologies and best practices.

Monitor news, media, social platforms, and events; prepare data for media analysis and reports; create Excel pivot tables, charts, and visualizations; write analytical insights; support research projects; and validate proprietary reputation-risk and stakeholder-view scoring. The intern will help deliver timely client alerts, briefings, and longer-term reports while collaborating with analysts and interpreting trends across business, culture, and politics.

Manage integrated paid media campaigns across search, social, video, programmatic, and publisher platforms. Build, launch, traffic, QA, optimize, troubleshoot, and report on campaigns while monitoring pacing, performance, tracking, budgets, audiences, and creative. Translate data into client-facing insights, present results, oversee junior team members, provide coaching, review deliverables, and improve campaign management and reporting processes.