Teams at MERGE

Lead Marketo Engage implementations and configure advanced marketing automation programs, including campaigns, landing pages, nurture programs, segmentation, lead scoring, lifecycle management, integrations, and quality assurance. Collaborate with clients, architects, data engineering, and stakeholders on requirements, technical designs, governance, roadmaps, and program execution. Evaluate AI-driven marketing technology capabilities, identify implementation risks, and provide strategic recommendations while developing toward an architect-level role.

Leads MERGE’s internal and corporate communications strategy, including executive messaging, employee updates, change communications, channel governance, and high-stakes announcements. Partners with leaders across the agency, coaches executives, produces compelling content, measures communication effectiveness, mentors team members, and uses AI to improve communications while preserving an authentic human voice.

Leads client-facing implementations of Salesforce Marketing Cloud and other marketing automation platforms. Configures dynamic messages, landing pages, segmentation, data extensions, journeys, email and SMS sends, scripting, automation, reporting, and quality assurance. Collaborates with architects, data engineers, clients, and stakeholders on requirements, solution design, campaign execution, platform governance, AI-enabled features, and roadmap improvements. Identifies implementation risks, develops technical documentation, and provides strategic insights while supporting program performance and platform innovation.