Teams at MasterClass

Own MasterClass’s organic social strategy and execution, with a focus on promoting Certificates to professional audiences. Manage content across LinkedIn, Instagram, and YouTube; collaborate with Creative, Marketing, and GTM teams; develop campaigns; optimize performance using audience insights; and communicate recommendations. The role also contributes to evergreen brand initiatives and develops AI-enabled social workflows.

Leads MasterClass’s end-to-end talent function, managing four employees across talent acquisition and relations while personally booking high-profile instructors. Negotiates agreements, sets fee benchmarks, oversees relationships and events, builds intake and deal infrastructure, manages workflows, and reports on pipeline, coverage, and costs. Partners with Creative, Production, Marketing, Go-to-Market, agencies, and enterprise partners to secure and steward talent across classes, certificates, cohorts, podcasts, and live programming.

Leads creative direction for Class launches, campaigns, product launches, and marketing communications. Develops concepts, brand voice, copy, design, art direction, video, and animation while remaining hands-on. Collaborates with brand, performance marketing, enterprise, and product teams; mentors multidisciplinary creatives; maintains quality and consistency; and drives innovative, strategically aligned work for a global audience.